Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-23 13:56:54 UTC ]
News tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

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Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
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B&N Nook sales drop continues

Nook sales at Barnes & Noble have continued to drop in the first quarter of its new financial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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New US TV book club features Bone Season

US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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Morning TV Show “Today” Launches a New Book Club

The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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Why Americans, Especially Men, Continue to Pay So Much for ESPN

Following up on a story on ESPN's global dominance, The Atlantic has published a series of charts that show why the sports network remains so expensive––and why men continue to pay for its premium. The network's internal research, which polls its subscribers (take from that what you will), finds... Continue reading at Fast Company

[ Fast Company | 2013-08-15 00:00:00 UTC ]
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Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
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Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
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Calgary bookstores continue to help flood victims

The Calgary bookstore Pages on Kensington is helping customers replace books they lost, while publishers have offered discounts to the store. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
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Nielsen launches BookScan Brazil

Book retail sales measurement service Nielsen BookScan has launched its service in Brazil.... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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VIDEO: How to Make the Perfect Comic Book TV Show

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
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Digital fiction to overtake paperbacks in 2014, says Nielsen

Nielsen is predicting that fiction ebooks will overtake sales of fiction paperbacks, but not... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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Law firm admits leaking Galbraith identity

London law firm Russells Solicitors has apologised "unreservedly" for leaking J K... Continue reading at The Bookseller

[ The Bookseller | 2013-07-18 00:00:00 UTC ]
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NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

NBCUniversal, one of the world&rsquo;s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
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Amazon Appstore launches in China, continues its world tour

Amazon let its world domination plans be known last month when it asked developers to start submitting apps to line its virtual displays in more countries. While China was notably absent from immediate expansion plans, Amazon launched its Appstore there during the weekend, opening the doors to... Continue reading at Engadget

[ Engadget | 2013-05-06 00:00:00 UTC ]
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Thatcher, Le Carré and TV stars help book sales rebound

Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Can Amazon Transform TV?

Last Friday, when Amazon made 14 original TV pilots available for free viewing on its streaming video service, it launched an experiment that could do to TV production what the Internet juggernaut did to the book trade. The polite business term is disruption, but that’s not the word people whose... Continue reading at Slate

[ Slate | 2013-04-22 00:00:00 UTC ]
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