Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-17 12:00:07 UTC ]
News tagged with: #ad budgets #global measurement #sales data #nielsen

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Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign

Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
More news stories like this | News stories tagged with: #post ukraine #campaign appeared #book prize

Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | News stories tagged with: #measurement company #big data #national tv #nielsen

Walter R. Mears, Pulitzer-winning reporter featured in classic book on campaign journalists, dies at 87

He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post

[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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How To Design A D&D Character Based On Your Favorite Book Character

Here are all the basic dos and don'ts of how to design a D&D character based on your favorite book character. Continue reading at Book Riot

[ Book Riot | 2022-03-02 11:35:00 UTC ]
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Comscore CEO retiring as Nielsen rival gets big chance and more competition

Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age

[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with: #nielsen

Economic sanctions were designed as a severe threat. Now they’re a default policy option.

Historian Nicholas Mulder explains sanctions' modern origins in the League of Nations era. Continue reading at The Washington Post

[ The Washington Post | 2022-02-25 13:00:00 UTC ]
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Connecticut Introduces Library E-book Bill

The bill in Connecticut is the sixth library e-book bill now pending in state legislatures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Introducing Huang Beijia’s ‘I Want to Be Good’

Phoenix Publishing and Media Group offers contemporary voices in its newly launched Jiangsu Literature Translated series. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-21 05:00:00 UTC ]
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'Freelance Isn’t Free' Bill Introduced in New York State

The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Tennessee, Missouri Introduce Library E-book Bills; Illinois Bill Advances

Despite opposition from the AAP, library e-book bills are now pending in five state legislatures, Massachusetts, Rhode Island, Illinois, Tennessee, and Missouri. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Chita Rivera’s Book Will Introduce Fans to the Real Her

The Broadway star is writing a memoir with the help of a journalist who encouraged her to share what she’s really like, alter ego and all. Continue reading at The New York Times

[ The New York Times | 2022-01-28 20:55:08 UTC ]
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Illinois, Rhode Island Introduce New Library E-book Bills

Illinois has become the latest state to introduce a library e-book bill, with state legislators last week introducing the Equitable Access to Electronic Literature Act. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Campaigns for Ishiguro, Rooney and Grohl shortlisted for PPC awards

Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller

[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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Dutch Writing Campaign returns for fourth year

The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | News stories tagged with: #record year #bookscan data #book industry #bookscan #nielsen