Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an... Continue reading at 'AdWeek'
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Among the organizations receiving funding are Freedom Reads and the New York Public Library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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#mass incarceration
Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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With their expressive type and bawdy illustrations, romance novels turned book covers into potent advertisements. The paperback pulp romance—birthed in the 1930s, but arguably at its height during the murky cultural soup of postwar America—exists at a unique intersection of smut and chastity.... Continue reading at Fast Company
[ Fast Company | 2023-02-14 09:31:34 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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A curious setting in Adobe Photoshop’s privacy preferences has the artistic community on edge this week. A recent viral moment highlights just how nervous the artist community is about artificial intelligence (AI). It started earlier this week, when French comic book author Claire Wendling... Continue reading at Fast Company
[ Fast Company | 2023-01-06 09:45:00 UTC ]
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Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age
[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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The best works of science fiction and fantasy in 2022, featuring book eaters and trans archivists, near-future dystopias, and dark worlds, including Babel by R.F. Kuang and The Book Eaters by Sunyi Dean. Continue reading at Book Riot
[ Book Riot | 2022-12-12 11:32:00 UTC ]
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Bernard, a senior designer in the Penguin Black interior design department who worked on books by Lauren Groff, Ruth Ozeki, Ocean Vuong, and others died on November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-11 05:00:00 UTC ]
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Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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The upcoming Microsoft Designer is a visual art design tool that you simply must try for yourself. It’s simply one of the best consumer apps Microsoft has ever made, following in the footsteps of Clipchamp. Why use Designer? Two reasons: AI art and templates. In Designer, you can combine... Continue reading at PC World
[ PC World | 2022-11-30 21:59:02 UTC ]
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Instructions for using the online spreadsheet that accompanies our Book Publishing Startups in the U.S. 2022 report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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