Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across various mediums with sales data to gauge an... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-17 12:00:07 UTC ]
News tagged with: #ad budgets #global measurement #sales data #nielsen

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Introducing the Best SFF of 2022

The best works of science fiction and fantasy in 2022, featuring book eaters and trans archivists, near-future dystopias, and dark worlds, including Babel by R.F. Kuang and The Book Eaters by Sunyi Dean. Continue reading at Book Riot

[ Book Riot | 2022-12-12 11:32:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Lucia Bernard, Book Interior Designer at Penguin, Dies at 29

Bernard, a senior designer in the Penguin Black interior design department who worked on books by Lauren Groff, Ruth Ozeki, Ocean Vuong, and others died on November 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lauren groff #ruth ozeki #ocean vuong


Bookends & Beginnings Launches Fundraising Campaign

Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookends beginnings #gofundme campaign


Hands on with Microsoft Designer, an AI art masterpiece

The upcoming Microsoft Designer is a visual art design tool that you simply must try for yourself. It’s simply one of the best consumer apps Microsoft has ever made, following in the footsteps of Clipchamp. Why use Designer? Two reasons: AI art and templates. In Designer, you can combine... Continue reading at PC World

[ PC World | 2022-11-30 21:59:02 UTC ]
More news stories like this | News stories tagged with: #e-book


How to Use the 'PW' Book Publishing Startups Database

Instructions for using the online spreadsheet that accompanies our Book Publishing Startups in the U.S. 2022 report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #investing millions #nielsen


Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel


Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen


Reed, Grijalva Introduce Bill to Support School Libraries

The Right to Read Act would authorize up to $500 million in Comprehensive Literacy State Development Grants as as well as investing in recruiting state-certified school librarians. And crucially, the legislation also reaffirms that "First Amendment rights apply to school libraries," a direct... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #read act #$500 million #school libraries #direct response #book bans #libraries


Whiting Introduces Changes to Literary Magazine Prizes

The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #whiting foundation #eligibility requirements #total number #literary magazine


Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
More news stories like this | News stories tagged with: #local storage #address bar #original location #bottom line #libraries


Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology


Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with: #large part #stranger things #nielsen


Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen


Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen


Louisiana School Librarian of the Year Seeking Legal Action After Slander Campaign

The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot

[ Book Riot | 2022-08-02 15:08:14 UTC ]
More news stories like this | News stories tagged with: #libraries


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher


Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek

[ AdWeek | 2022-07-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon books #online bookseller #books division #bookseller


Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
More news stories like this | News stories tagged with: #industry professionals #book awards #nielsen


Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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