Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-08-21 00:00:00 UTC ]
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HQ has signed a "fresh and original" business manifesto for black women by marketing consultant Sophie Williams. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 13:05:24 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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The Booksellers Association (BA) and more than 50 major retailers are calling on the government to take the first steps towards fundamental business rates reform in the upcoming budget. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 22:19:15 UTC ]
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Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
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The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-21 05:00:50 UTC ]
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Hannah Harlow, executive director of marketing of general interest books at Houghton Mifflin Harcourt, has bought the Book Shop of Beverly Farms in Beverly, Mass., together with her brother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Mirror Books has bought a follow-up book to Stephen G Michaud and Hugh Aynesworth's Netflix series tie-in Ted Bundy: Conversations with a Killer. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 02:50:45 UTC ]
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Taylor & Francis has acquired open research publisher F1000 Research from its founder Vitek Tracz. The acquisition sum was not disclosed. Tracz will remain owner of F1000Prime and F1000Workspace, which are not included in the sale. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 05:37:35 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Publishing’s long established boys’ club in espionage fiction is having its cover blown by a new school led by Stella Rimington, Manda Scott and Charlotte PhilbyWhen Stella Rimington, the former director general of MI5 and spy author, wrote a new foreword last year to The Spy’s Bedside Book,... Continue reading at The Guardian
[ The Guardian | 2020-01-07 09:00:54 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Donald Trump Jr's Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It's far from the first book to do so. Continue reading at Book Riot
[ Book Riot | 2020-01-06 11:35:08 UTC ]
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HMV plans to close three stores by the end of the month as the retailer enters negotiations with landlords in 10 locations as "extortionate business rates mean that certain locations are no longer viable". Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 15:27:06 UTC ]
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The private equity firm KKR has signed a definitive agreement to acquire OverDrive in a deal announced on Christmas Eve. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-26 05:00:00 UTC ]
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Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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