NFL ratings might take a hit as veteran quarterbacks get sidelined

A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the Pittsburgh Steelers. By virtue of the Steelers’ outsized contribution to the weekly NFL deliveries, Roethlisberger’s season-ending injury is likely to have the most meaningful impact on Fox, CBS, NBC and ESPN. Late in the second quarter in Pittsburgh’s home opener against Seattle, the 37-year-old quarterback shook out his arm in distress after firing what appeared to be a routine incomplete pass. The sight of Roethlisberger clutching his right elbow like Rodney Dangerfield trying to finesse his way out of a golf bet was the stuff of nightmares for Steelers fans and the networks that cash in on the team’s popularity. Pittsburgh has six national TV windows remaining on its schedule, and it will have to suit up for each of them with the largely untested backup Mason Rudolph under center. A third-round draft pick in 2018, Rudolph looked effective against the Seahawks—he connected on 12 of 19 passes for 112 yards with two touchdowns and an interception—but unless he starts lighting up the scoreboard like Big Ben in his prime, the Steelers are not going to be a reliable ratings draw. The amount of gross ratings points in play is not insignificant. Last season, Pittsburgh was the NFL’s fifth... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 21:56:19 UTC ]
News tagged with: #tv turnout #patrick mahomes #nielsen

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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday

[ Digiday | 2023-05-10 04:01:00 UTC ]
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‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday

[ Digiday | 2023-05-10 04:01:00 UTC ]
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Illustrated children’s biography of King Charles hits No 1 on UK book chart

Maria Isabel Sánchez Vegara’s book, illustrated by Matt Hunt, is the first of the Little People, Big Dreams series to top the standingsA children’s biography of King Charles III has topped the UK book chart before the coronation on 6 May.Maria Isabel Sánchez Vegara’s King Charles is part of the... Continue reading at The Guardian

[ The Guardian | 2023-05-05 09:57:25 UTC ]
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Learn something new every day and save 77% off this top-rated app

If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World

[ PC World | 2023-04-18 08:00:00 UTC ]
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ComiXology Veterans David Steinberger and Chip Mosher Launch Comic Book Publishing Company

DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Hitting the Books: Sputnik's radio tech launched a revolution in bird migration research

"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget

[ Engadget | 2023-04-02 14:30:53 UTC ]
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20 new paperbacks hitting shelves this April.

As April rolls around and scattered showers might keep us indoors (or nudge us to a sheltered spot outdoors), it’s a great time to revisit the books we had been meaning to read. Whether you choose to read indoors or out—and I support both—a list of some intriguing books that will be released in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-31 11:47:44 UTC ]
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Hitting the Books: How 20th century science unmade Newton's universe

Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at Engadget

[ Engadget | 2023-03-12 14:30:52 UTC ]
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Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron... Continue reading at Engadget

[ Engadget | 2023-03-04 15:30:03 UTC ]
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Kingdom Quarterback: Mark Dent and Rustin Dodd on Race, Kansas City Football, and Super Bowl MVP Patrick Mahomes

Following a gutsy, thrilling 2023 Super Bowl win by the Kansas City Chiefs, sportswriters Mark Dent and Rustin Dodd join co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss their forthcoming book Kingdom Quarterback: Patrick Mahomes, the Kansas City Chiefs, and How a Once Swingin’ Cow... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-23 09:55:28 UTC ]
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Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
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Hitting the Books: NASA's Class 8 broke color barriers and glass ceilings alike

America's first astronauts from the 1960s were all pulled from the highest ranks of the nation's military. As such, NASA's first few classes tended to conform to a rather specific demographic theme — white, male, flattop haircut you could set a watch too. By the mid-70's however, the space... Continue reading at Engadget

[ Engadget | 2023-02-12 15:30:30 UTC ]
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Amazon Layoffs Hit Comixology Staff

The e-tail giant's plans to cut 18,000 jobs has resulted in a large number of layoffs at its Comixology operation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Publishing Veteran Marc Visnick Promoted to COO and Publisher at TOKYOPOP

Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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Prince Harry’s memoir hits No 1 on Amazon, predicted to be one of year’s bestsellers

Spare is already the UK’s top-selling title a day ahead of publication, with high-street retailers expecting sustained interest in the royal psychodramaPrince Harry’s Spare is currently the No 1 in the UK Amazon bestseller charts and among the biggest pre-order titles for high-street retailers,... Continue reading at The Guardian

[ The Guardian | 2023-01-09 17:46:20 UTC ]
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January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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The Guardian hit by suspected ransomware attack

Prominent news organizations are high-value targets for hackers and it appears that The Guardian is the latest to have fallen victim to an attack. A "serious IT incident" struck the publication on Tuesday evening. “We believe this to be a ransomware attack but are continuing to consider all... Continue reading at Engadget

[ Engadget | 2022-12-21 19:15:42 UTC ]
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10 New Historical Fiction Books Hitting the Shelves

Whether you love spy fiction, romances, sprawling sagas, or even horror, there’s a new historical fiction book for you on this list, like In the Upper Country by Kai Thomas. Continue reading at Book Riot

[ Book Riot | 2022-12-21 11:36:00 UTC ]
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Get 244 hours of top-rated training in popular coding languages for $25

If you’re an analog person living in a digital world, it’s easy to fear that you might get left behind in the future. So, don’t let that happen. Learning to code is easier than ever, thanks to resources like this 14-part code training bundle. And with this end-of-year special, you can get... Continue reading at PC World

[ PC World | 2022-12-19 08:00:00 UTC ]
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Hitting the Books: AI is already reshaping air travel, will airports themselves be next?

The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget

[ Engadget | 2022-12-04 15:30:19 UTC ]
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