News Sites Top List of Slowest-Loading Web Pages

Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on their Web pages, forcing the content and the advertisements to load too slowly. Catchpoint Systems measured how much time it takes to load pages at top sites, noting how many items were on the page and the average total downloaded bytes. Even though the measurements were in milliseconds, Catchpoint Systems' director of Web performance engineering Leo Vasiliou said any delay could hurt advertisers who are trying to stand out in a crowded marketplace. "We've got short attention spans, and at 1/100th of a second, our brain will begin to want to think about something else," Vasiliou said. As expected, search engines loaded the quickest. Travel-related pages and Internet retailers loaded at about the same speeds, with retailers loading slightly faster. But overall, news sites tended to load the slowest. Among the sites the company looked at, The Financial Times took about 29.5 seconds to load, followed by Bloomberg's pages, which averaged about 27 seconds. CNN (18.8 seconds), The Wall Street Journal's homepage (18.6 seconds) and Boston.com (17.9 seconds) rounded out the top five. Vasiliou noted that most people won't realize a site isn't finished loading because everything that... Continue reading at 'AdWeek'

[ AdWeek | 2014-11-24 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Cheetham's Head of Zeus lines up launch list

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[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Kickstarter Raises $600K for Web Comic; ‘Ashes’ Rebounds

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[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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News Corp hit by $87m NotW costs

Rupert Murdoch's News Corporation has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of the World. Continue reading at Media Week

[ Media Week | 2012-02-09 00:00:00 UTC ]
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[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
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[ Editor & Publisher | 2012-01-12 00:00:00 UTC ]
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