News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” News Corp. Chief Executive Officer Robert Thomson said in a statement. Media-focused investment bank Allen & Co. is advising on the process. News America has been something of an albatross for News Corp. in recent years. The company recognized noncash impairment charges totaling $165 million related to News America in the quarter ended March 2018, and the unit was the subject of a lawsuit by consumer brands that led to a $250 million settlement in 2016. The marketing unit is also suffering from a version of the same ailment afflicting News Corp.’s print-media properties: declining circulation. Revenue at News America dropped 7 percent in the nine months ended March 31, with the company mainly citing lower home-delivered revenue amid a drop in volume. News Corp. shares rose as much as 2.7 percent to $12.57 in New York trading Tuesday. The stock is up more than 10 percent so far this year, though down 22 percent in the past 12 months. —Bloomberg News Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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Review: With 'Yerba Buena,' a top L.A. author of queer YA romance is all grown up

Nina LaCour's first novel for adults, "Yerba Buena," follows a promising and complicated lesbian love story in the mold of Sarah Waters. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-26 13:00:31 UTC ]
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‘I Know Why the Caged Bird Sings’ Review: A Life Too Simplified

This New York City Children’s Theater adaptation of Maya Angelou’s celebrated memoir faces the challenge of faithfully telling a story that encompasses a great deal of pain. Continue reading at The New York Times

[ The New York Times | 2022-05-25 20:59:11 UTC ]
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Review: “The Shore,” by Katie Runde

Katie Runde’s debut novel takes readers on a stroll down a sandy boardwalk and into a family facing a big loss. Continue reading at The New York Times

[ The New York Times | 2022-05-24 09:00:07 UTC ]
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U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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IPA’s Al Qasimi in Latin America: Empowerment for Women

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[ Publishing Perspectives | 2022-05-12 01:34:36 UTC ]
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Google's new tool will let EU publishers get paid for longer news snippets in search

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[ Engadget | 2022-05-11 10:25:45 UTC ]
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More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

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[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Print Unit Sales Fell 6% at the End of April

With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Book Review: ‘The Gotti Wars,’ by John Gleeson

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[ The New York Times | 2022-04-29 20:03:55 UTC ]
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Review: Geoff Dyer's brilliant new book on 'lateness' is about much more than Roger Federer

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[ Los Angeles Times | 2022-04-28 13:00:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

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[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

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[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

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[ Digiday | 2022-04-25 04:01:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

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[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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Conservative Publishing in America Today

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[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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News publisher Lee faces renewed pressure from hedge funds

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[ ABC News | 2022-04-14 21:27:45 UTC ]
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Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

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[ PC World | 2022-04-14 10:30:00 UTC ]
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Shannon Bream's Bible stories are turning Fox News Books into a publishing force

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[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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[ The Huffington Post | 2022-04-11 14:10:48 UTC ]
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