News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” News Corp. Chief Executive Officer Robert Thomson said in a statement. Media-focused investment bank Allen & Co. is advising on the process. News America has been something of an albatross for News Corp. in recent years. The company recognized noncash impairment charges totaling $165 million related to News America in the quarter ended March 2018, and the unit was the subject of a lawsuit by consumer brands that led to a $250 million settlement in 2016. The marketing unit is also suffering from a version of the same ailment afflicting News Corp.’s print-media properties: declining circulation. Revenue at News America dropped 7 percent in the nine months ended March 31, with the company mainly citing lower home-delivered revenue amid a drop in volume. News Corp. shares rose as much as 2.7 percent to $12.57 in New York trading Tuesday. The stock is up more than 10 percent so far this year, though down 22 percent in the past 12 months. —Bloomberg News Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian
[ The Guardian | 2024-06-07 11:30:48 UTC ]
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BNN Breaking had millions of readers, an international team of journalists and a publishing deal with Microsoft. But it was just an A.I. chop shop. Continue reading at The New York Times
[ The New York Times | 2024-06-06 04:00:25 UTC ]
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In a new book, the journalist and science fiction writer Annalee Newitz shows how we have used narrative to manipulate and coerce. Continue reading at The New York Times
[ The New York Times | 2024-06-05 09:05:03 UTC ]
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Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News
[ ABC News | 2024-06-04 20:54:20 UTC ]
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Reading Anna Akbari’s memoir of online manipulation, you think you’ve seen it all — then you keep reading. Continue reading at The New York Times
[ The New York Times | 2024-06-04 14:30:08 UTC ]
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More than 380 authors, publishing houses, and advocacy groups have signed an open letter protesting "vague and overbroad" new South Carolina education standards, slated to take effect on June 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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In columns and notably “The New York Times Book of Wine,” he introduced Americans to European and premium domestic varieties in the 1970s and ’80s. Continue reading at The New York Times
[ The New York Times | 2024-06-03 18:35:34 UTC ]
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Where to start with romantasy, the return of Reese's YA book club, and more of the most clicked-on news of the week. Continue reading at Book Riot
[ Book Riot | 2024-06-02 15:00:00 UTC ]
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Adam Higginbotham’s Challenger, Daniel Handler’s And Then? and Then? What Else?, and Kathleen Hanna’s Rebel Girl all feature among the best reviewed fiction titles of the month. Brought to you by Book Marks, Lit Hub’s home for book reviews. * 1. Challenger: A True Story of Heroism and Disaster... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-31 08:57:50 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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Kobo isn’t the first on the color-ereader scene; Boox and Pocketbook have had color ereaders and tablets for years. Both of those companies make beautiful, premium devices that are highly capable and customizable — but they don’t offer the plug-and-play ereader experience of a Kindle or Kobo. Of... Continue reading at Engadget
[ Engadget | 2024-05-23 13:00:13 UTC ]
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Want to know what the best youth poets in America are thinking? Literary Hub is pleased to exclusively share a poem, collaboratively written by Scholastic’s 2023 National Student Poets, along with new data from the Scholastic Kids & Family Reading Report™ that underscores the importance of... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-21 14:00:54 UTC ]
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For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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