News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
Rupert Murdoch’s News Group Newspapers pushed to loss as value of publishing rights falls and £50m is set aside to deal with continuing cost of hacking scandalThe publisher of the Sun has recorded a loss of more than £250m after making a huge write-down and paying out further costs associated... Continue reading at The Guardian
[ The Guardian | 2016-03-23 00:00:00 UTC ]
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Hachette will acquire Perseus' publishing arm, both publishers announced Tuesday. The deal is the culmination of an effort that started and was stopped in 2014 when details proved too complicated. Now things have been simplified by separating Perseus' publishing business from its distribution... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-02 00:00:00 UTC ]
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Publisher says US-focused site Heat Street will have no ‘safe spaces’Former Tory MP Louise Mensch is to launch a centre-right website for Rupert Murdoch’s News Corp.Mensch tweeted that under her leadership the libertarian website, Heat Street, will be a place where “disagreement will be... Continue reading at The Guardian
[ The Guardian | 2016-02-16 00:00:00 UTC ]
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Media Reform Coalition says meetings between mogul’s executives and the government show little has changed since hacking scandal and Leveson inquiryRupert Murdoch and senior News Corp executives met government ministers 10 times in the year to the end of March 2015, more than any other newspaper... Continue reading at The Guardian
[ The Guardian | 2015-12-15 00:00:00 UTC ]
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Torstar chief accuses Postmedia chief of failing his group’s newspaper readers by dictating federal election endorsements... for the losing partyIn Britain, where there are a dozen national newspaper titles, most of which are uninhibitedly partisan, it is not considered unduly surprising that... Continue reading at The Guardian
[ The Guardian | 2015-11-10 00:00:00 UTC ]
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Saudi prince, who also owns about 1% of Rupert Murdoch’s News Corp, offloads 30% stake in SRMGSaudi billionaire Prince Alwaleed bin Talal’s Kingdom Holding Company has announced the sale of its almost 30% share in a press group that publishes pan-Arab newspaper Asharq Al-Awsat.Kingdom Holding... Continue reading at The Guardian
[ The Guardian | 2015-11-02 00:00:00 UTC ]
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Judith E. Markham, managing editor at the publishing arm of Our Daily Bread Ministries, and Carol Holquist, publisher of the press, are retiring. They are being replaced, respectively, by Joyce Dinkins and Ken Petersen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
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The founder of the global News Corp. media empire, Rupert Murdoch, is suggesting that President Obama isn't a "real black president." Murdoch was praising Republican presidential candidate Ben Carson and his wife on Twitter on Wednesday evening when he wrote: "Ben and Candy Carson terrific. What... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-08 00:00:00 UTC ]
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Chief executive of Rupert Murdoch’s UK publishing business acknowledges Sun colleagues are still facing trial over alleged corrupt payments for storiesRebekah Brooks has described how good she feels to be back running Rupert Murdoch’s British publishing operation on her first day after being... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Publishing company News Corp. said its finances are in good shape and that it would begin paying investors a semiannual cash dividend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Why the News Corporation chair should fund his former journalist’s legal costsI know it isn’t fashionable to champion former staff members of the News of the World. It was the newspaper where phone hacking took place and the resulting scandal was the reason that Rupert Murdoch closed it down.But... Continue reading at The Guardian
[ The Guardian | 2015-06-17 00:00:00 UTC ]
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Exposé published by Murdoch-owned HarperCollins claims State Department gave favourable treatment to those who donated to her family foundationA mudslinging, Murdoch-approved bestseller-in-the-making is ready to provide conservatives with their most potent fodder yet to cast the Clinton family... Continue reading at The Guardian
[ The Guardian | 2015-04-20 00:00:00 UTC ]
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With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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The publishing arm of the Evangelical Lutheran Church of America is launching a children's imprint for the general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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Rupert Murdoch’s supporter, Prince Al Waleed bin Talal, reduces holding from 5% to 1%The Saudi Arabian billionaire, Prince Al Waleed bin Talal, has sold a substantial stake in Rupert Murdoch’s publishing company, News Corp, reports Bloomberg.His investment firm, Kingdom Holdings, announced to... Continue reading at The Guardian
[ The Guardian | 2015-02-04 00:00:00 UTC ]
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Bleak results for Rupert Murdoch’s British newspapers and book publisher Rupert Murdoch’s British newspaper and publishing division suffered an operating loss of £3.5m in the year up to June 2014 compared to a £51m profit the year before.The loss by News Corp UK & Ireland, which owns the... Continue reading at The Guardian
[ The Guardian | 2014-12-17 00:00:00 UTC ]
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