News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Forget fake news: How in-feed native ads can spread positive news

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Is News Corp.'s 'The Daily' giving you more blues than news?

By Joe Wilcox, Betanews Every single person I know with an iPad who has used News Corp.'s "The Daily" complains about persistent crashes and really, really, really, slow update times. Now PaidContent reports that the initial two-week free introduction promotion is going on and on and on, kind of... Continue reading at Betanews

[ Betanews | 2011-02-24 00:00:00 UTC ]
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Telegraph and Spectator takeover: News Corp and Mail owner consider bids

Planned acquisition by UAE-backed RedBird IMI is being considered by the culture secretaryBusiness live – latest updatesMedia groups have reportedly shown fresh interest in a takeover of the Telegraph and Spectator alongside Redbird IMI, the UAE backed consortium.Bloomberg said Rupert Murdoch’s... Continue reading at The Guardian

[ The Guardian | 2024-03-12 14:46:36 UTC ]
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ABC warns staff of agenda-driven criticism after News Corp pounces on Aboriginal land comment | The Weekly Beast

Newsroom director decries The Australian’s ‘constant’ swipes at individual ABC employees. Plus: a mushroom misstepFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhen the ABC Indigenous affairs editor, Bridget... Continue reading at The Guardian

[ The Guardian | 2024-02-16 02:50:06 UTC ]
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Former News Corp and Daily Mail editor Luke McIlveen appointed executive editor of Nine newspapers

McIlveen was previously editor-in-chief of news.com.au and founding editor of Daily Mail Australia. He takes on Tory Maguire’s former role at the Age and SMHFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFormer News... Continue reading at The Guardian

[ The Guardian | 2024-01-22 04:15:05 UTC ]
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Chris Bowen calls on News Corp to sack Andrew Bolt for column saying Australians sick of ‘kowtowing to the primitive’

Columnist lashes out after climate change minister makes speech during Cop28 declaring ‘profound respect’ for Indigenous people’s care for landFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastChris Bowen has called on... Continue reading at The Guardian

[ The Guardian | 2023-12-14 05:53:25 UTC ]
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News Corp agreed to pay Bruce Lehrmann $295,000 to settle defamation claim, court documents reveal

Payment revealed after ABC agreed to pay him $150,000 and remove Facebook video of Brittany Higgins and Grace Tame speech at National Press ClubGet our morning and afternoon news emails,free app or daily news podcastNews Corp agreed to pay Bruce Lehrmann $295,000 to drop a defamation suit he... Continue reading at The Guardian

[ The Guardian | 2023-12-06 12:10:09 UTC ]
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IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
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RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Victorian premier Jacinta Allan accuses News Corp of using ‘sexualised imagery’ in cartoon

Allan says she doesn’t recall seeing a male politician being drawn in such a wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Victorian premier, Jacinta Allan, has slammed a News Corp cartoon that depicts her... Continue reading at The Guardian

[ The Guardian | 2023-10-24 00:40:06 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Coming up for heir: News Corp in uncharted waters with Lachlan Murdoch at the helm

Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian

[ The Guardian | 2023-09-22 15:00:03 UTC ]
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Rupert Murdoch stepping down as chair of Fox and News Corp

Lachlan Murdoch, Murdoch’s eldest son, now seems to be his successor after seven-decade run as controversial media mogulRupert Murdoch stepping down – live updatesRupert Murdoch is stepping down as chair of Fox and News Corp – ending a seven-decade run as one of the world’s most transformative... Continue reading at The Guardian

[ The Guardian | 2023-09-21 13:45:06 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
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News Corp goes all-in on Matildas – but tries to waltz away with fans’ cash | The Weekly Beast

Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian

[ The Guardian | 2023-08-18 01:59:54 UTC ]
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News Corp profits dive 75% as Rupert Murdoch-owned company hints at AI future

Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian

[ The Guardian | 2023-08-11 00:14:07 UTC ]
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Paramount Global sells Simon & Schuster to private equity firm KKR. Here’s what to know

The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company

[ Fast Company | 2023-08-08 08:50:00 UTC ]
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