News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek
[ AdWeek | 2022-10-12 11:30:00 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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ABC chair says in media lecture she was ‘hissed at’ and accepted only after achieving successGet our free news app; get our morning email briefingNews Corp was a world of open sexism in the 198os where women were regarded as the enemy, ABC chair Ita Buttrose has said in a media lecture.“In 1981,... Continue reading at The Guardian
[ The Guardian | 2022-06-17 11:30:09 UTC ]
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‘Nine parties it up,’ accuses the Australian, while ignoring corporate hospitality of News Corp execs. Plus: the Tele’s riveting true crime TikToks“Nine parties it up” was the headline on a hit piece in the Australian about rival media company Nine Entertainment. The broadcasting and publishing... Continue reading at The Guardian
[ The Guardian | 2022-06-03 02:00:54 UTC ]
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Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian
[ The Guardian | 2022-05-27 02:22:51 UTC ]
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News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian
[ The Guardian | 2022-04-13 07:57:04 UTC ]
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Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
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The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times
[ The New York Times | 2022-02-05 00:27:33 UTC ]
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Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian
[ The Guardian | 2022-02-04 14:17:42 UTC ]
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The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
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The board of Lee Enterprises voted 8-0 against an unsolicited offer by the hedge fund that valued the newspaper chain at $141 million. Continue reading at The New York Times
[ The New York Times | 2021-12-09 20:44:02 UTC ]
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Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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It seems the billionaire is not convinced by the Murdoch empire’s new Mission Zero campaign, and neither are its star commentators; Plus: Tomalaris rides offFresh from targeting climate change “propaganda” in the education system, billionaire Gina Rinehart popped up in News Corp Australia’s... Continue reading at The Guardian
[ The Guardian | 2021-10-15 01:46:45 UTC ]
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Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
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Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian
[ The Guardian | 2021-09-10 20:00:05 UTC ]
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The media tycoon’s outlets often give voice to ardent deniers of climate science, backers of fossil fuels and opponents of net zero. Is that all about to change?Get our free news app; get our morning email briefingNews Corp Australia, seen by many as the nation’s most enduring purveyor of... Continue reading at The Guardian
[ The Guardian | 2021-09-08 06:21:19 UTC ]
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His column may have been dropped by a Sydney tabloid – but the broadcaster is still being lauded for his role at Sky News AustraliaIt’s been a week of mixed messages from News Corp Australia.Alan Jones, previously one of the media giant’s most bankable stars, was, according to the Murdoch... Continue reading at The Guardian
[ The Guardian | 2021-07-30 20:00:10 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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Last week, Guto Harri, an anchor on GB News, in the United Kingdom, addressed a pressing news story: the racist abuse that Black English players faced following the final of the European soccer championships, which England lost, and the broader debate around the players’ practice of taking a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-20 12:38:46 UTC ]
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HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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