News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium content companies have been creating such exchanges to capitalize on advertisers’ desire to adopt the speed and efficiency of programmatic buying while keeping the publisher’s ad inventory from being mixed in with non-premium content that’s available on the open Web. (The Wall Street Journal already had its own private ad exchange, WSJ AUDEX, which it launched in 2012, and that will continue to operate.) The announcement of News Corp Global Exchange is noteworthy for its size, though, given News Corp is one of a few premium content publishers with extensive reach around the world. News Corp is the publishing arm that formed when Rupert Murdoch’s media behemoth separated its news and entertainment businesses earlier this summer, and it’s challenged to prove its worth as a standalone newspaper unit. Today’s news also comes as marketers are increasingly demanding the ability to execute cross-country media buys, which is becoming more possible with the emergence of digital media platforms. Eric Bader, CMO of RadiumOne, a digital ad buying platform, said the move is a smart one for News Corp. "It's a cost saver," he said. "It improves volume because there's much better access and... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
Third Man Books, the publishing arm of Jack White‘s Third Man Records, has made its first British signing: The Gallows Pole by Ben Myers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
More news stories like this
Rupert Murdoch’s Australian arm tells government inquiry there is ‘a lack of a level playing field’ for online newsNews Corp Australia has called on the government to review the charters of the ABC and SBS and to restrict the public broadcasters from unfairly competing with its newspapers,... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
More news stories like this
Bloomsbury Business has signed a new book about Sky and Rupert Murdoch's empire in a "major" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this
Software outfit Tabcorp has said it wants to exit partnership with News UK gambling siteThe company behind Sun Bets – an online gambling partnership with Rupert Murdoch’s News UK publishing group – is to pull out of the venture less than two years after the brand was widely pilloried over the... Continue reading at The Guardian
[ The Guardian | 2018-06-07 00:00:00 UTC ]
More news stories like this
Facebook has had some bumpy years. Critics, especially Rupert Murdoch and his News Corp CEO Robert Thomson, have no intention of letting the crisis go to waste. Continue reading at Wired
[ Wired | 2018-03-03 00:00:00 UTC ]
More news stories like this
News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its... Continue reading at AdWeek
[ AdWeek | 2018-01-23 00:00:00 UTC ]
More news stories like this
Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
More news stories like this
Rupert Murdoch, the media billionaire who controls the Wall Street Journal, called on Facebook Inc. to begin paying publishers fees to carry the news that its users post and share online. His move is a sign of the print industry’s growing frustration with social media. “If Facebook wants to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-23 00:00:00 UTC ]
More news stories like this
Facebook has plans to tweak its News Feed to include more posts from friends and family and less from news publishers in an attempt to fix some of the platform's problems. Now news magnate Rupert Murdoch thinks that the social network should adopt a... Continue reading at Engadget
[ Engadget | 2018-01-23 00:00:00 UTC ]
More news stories like this
Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
More news stories like this
Scribe UK is to publish The Bootle Boy: An Untidy Life in News by Les Hinton, Rupert Murdoch’s right-hand man for over five decades. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
More news stories like this
Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this
The Bodleian Library's publishing arm is set to release a collection of Jane Austen's letters which will provide "intimate glimpses" into her life after moving to Bath, aged 25. Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
More news stories like this
Regulator’s reports conclude Murdochs are ‘fit and proper’ but allegations of harassment at Fox are ‘extremely serious and disturbing’Ofcom has published two in-depth reports on 21st Century Fox’s proposed takeover of Sky which demonstrate why it has concerns about the Murdochs’ influence on UK... Continue reading at The Guardian
[ The Guardian | 2017-06-30 00:00:00 UTC ]
More news stories like this
The Sun indulges its penchant for groan-inducing puns, the Mail pours scorn on Labour, and the Economist is a lone Lib Dem voice among the nationalsElection coverage 2017 – latest updatesThe Sun has urged its readers not to “chuck Britain in the Cor-bin” on its final front page before the... Continue reading at The Guardian
[ The Guardian | 2017-06-08 00:00:00 UTC ]
More news stories like this
Profits rose 5.0% at Lagardere Publishing in 2106 over 2015, helped by strict cost controls at Hachette Book Group USA which integrated the publishing arm of Perseus Books Group during the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
More news stories like this
A bookstore/restaurant preps for its Maryland opening; stores expand in New Jersey and Washington; a California bookstore adds a publishing arm; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this
Verizon is trying to become a media company, but history isn't littered with examples of telecoms succeeding at content. It's hard to combine two radically different DNAs, build a publishing arm from scratch and change consumer habits. When you have different businesses, it can be difficult to... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this
As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at Advertising Age
[ Advertising Age | 2016-07-13 00:00:00 UTC ]
More news stories like this
Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this