NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Other Publishing stories related to: 'NewFronts Now: Day 2 showcases new generations and shoppable ads '


Amazon drops price of ad-supported Kindle

Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special offers #jeff bezos


Fathers Day fails to boost June book sales - BRC

Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #june compared #year-earlier level #fathers day #e-book readers


A New Generation of Rep Groups

Although the George Scheer Group disbanded this spring after close to 60 years in business, other independent rep groups have found ways to move ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead


Donaldson backs National Library Day

Written By: Benedicte Page Publication Date: Fri, 10/06/2011 - 14:53 The newly crowned children's laureate Julia Donaldson has given her support for National Libraries Day, the new initiative set to carry on the success of last February's Save Our Libraries Day. Donaldson said: "Hooray for... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries day #wonderful things #book clubs #author events


Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages


Support for National Libraries Day

Written By: Benedicte Page Publication Date: Thu, 26/05/2011 - 15:50 An annual National Libraries Day looks set to become a reality after widespread support for the scheme at an early planning meeting held this morning (26th May). read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #widespread support


Michael O'Mara prescribes An Aspirin a Day

Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:44 Michael O’Mara has acquired a title about the health benefits of aspirin written by a former GP. MOM commissioning editor Kate Moore acquired world rights in An Aspirin A Day by Dr Keith Souter from Souter’s agent Isabel... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #health benefits #creative authors


World Book Day titles to revert to single books

Written By: Caroline Horn Publication Date: Tue, 17/05/2011 - 09:05 Jacqueline Wilson and Roald Dahl are among the high-profile authors selected for the 2012 £1 World Book Day books, which will revert to the single-book format for the first time in four years. The teen WBD titles will also go... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roald dahl


Transworld claims first day Madeleine sales of 40,000

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 13:05 Transworld is reporting first day sales of at least 40,000 copies of Madeleine by Kate McCann, about the infamous disappearance of her daughter from their holiday apartment in Portugal four years ago. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day sales


Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #ad pages


The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data gathered


Paul Jowdy Named Vice President, Publisher of Every Day With Rachael Ray

Paul Jowdy, formerly vice president and publisher at Conde Nast’s Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rachael ray #vice president


A Peek at the May 2 'PW'

An analysis of the digital e-reading market via a Codex Group survey kicks off this week's news section which is followed by a piece on what Rodale is now doing in the digital space. BOA Editions is celebrating 35 years of publishing poetry and other forms of literature largely ignored by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times books #digital space #author profile


National Libraries Day could become a 'week of events'

Written By: Benedicte Page Publication Date: Wed, 20/04/2011 - 07:27 A first planning meeting is to be held to establish a National Libraries Day, after widespread support for the idea from organisations including the Booksellers Association, the National Union of Teachers, Booktrust, The... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal society #widespread support #organisations including #booksellers association #national union #chartered institute #information professionals


Publicist by Day, Poet by Night

Melissa Broder, Penguin Group publicity manager, who works on titles from the Berkley, NAL, Riverhead, and Perigee imprints, just signed a contract for her own second book, Meat Heart. The books she works on for Penguin are mostly women's fiction and nonfiction, but her own books are poetry.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #melissa broder #sloane crosley


IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #barnes noble #wi-fi version #procter gamble


Americans drive "vibrant" first day of LBF

Written By: Bookseller Staff Publication Date: Tue, 12/04/2011 - 09:10 Optimism from across the Atlantic was evident during the opening day of the fair, as UK publishers fret over the effect of digital on physical sales. Agent Luigi Bonomi said the more advanced ebook market in the US was... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening day #physical sales


LBF Day 1: rights round-up

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 16:10 A flurry of rights deals have been announced at this year's London Book Fair, with a Condoleeza Rice memoir and four Paullina Simons novels in the works. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights round- #rights deals