NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first foray into the NewFronts, has kept its plans hush-hush. On Wednesday, rival Walmart unveiled a new video ad network that it claims will reach half of U.S. households. And capping the week is YouTube, which once again enters the NewFronts saddled with questions surrounding brand safety. This year the digital video platform found itself in hot water after it was discovered that sexual predators were leaving comments on some YouTube videos. On the content side, it’s expected YouTube will focus less on costly originals and more on videos from its most popular stars. This year the company shifted away from its subscription strategy for original content and said it would offer originals for free. As with our previous live-blog installments, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane. 2:15 p.m. It's magic Digitas opens its “Trust Me” NewFronts with an act from an illusionist, who talks about the subtle art of misdirection and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
News tagged with: #reality tv #red carpets #content side #original content

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This Week in Children's Apps: May 8, 2014

This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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New Mary Book Launches for Mother's Day

On May 3 at St. Mary’s Bookstore and Church Supply in Nashville, Tenn., Franciscan Media author Julie Dortch Cragon, whose new book, "Visiting Mary: Her U.S. Shrines and Their Graces," is out for Mother's Day, signed books for some 100 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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A Triumphant California Bookstore Day

A year in the planning, California Bookstore Day proved to be a success for participating stores, all of which demonstrated significant sales increases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-04 00:00:00 UTC ]
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News Briefs: Week of May 5, 2014

Change ahead for Frankfurt Book Fair and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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PW Picks: Books of the Week, May 5, 2014

This week, new Michael Cunningham, a big Michael Jordan biography, and an evil place called the Thickety. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Pancake Day for Random

Random House is publishing another backlist title, Trilobites & Other Stories by Breece D... Continue reading at The Bookseller

[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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PW Picks: Books of the Week, April 28, 2014

This week, love and other foreign words, inside the ocean, and malevolent rabbits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Townsend's funeral to take place next week

Sue Townsend’s funeral is to be held in her hometown of Leicester next week. All are... Continue reading at The Bookseller

[ The Bookseller | 2014-04-23 00:00:00 UTC ]
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2014 WBN Week Kicks Off

World Book Night U.S. has officially kicked off the week of its 2014 campaign, which culminates on April 23 when 25,000 volunteers will give out books nationwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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News Briefs: Week of April 21, 2014

Riggio sells chunk of B&N shares and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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PW Picks: Books of the Week, April 21, 2014

This week, Elizabeth McCracken's outstanding story collection, a true story of a changing brain, and a toy figurine with hidden meaning. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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This Week in Children's Apps: April 17, 2014

This week in children's apps, we feature an update of a classic app for Easter, and another that takes a trip through the human body with the Cat in the Hat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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Total Boox Offers a Week of Free Reading

Total Boox, an unusual ebook delivery service based on metered reading, is making its library of 20,000 ebook titles available to the public to read entirely for free during the week of April 13 to April 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Correction: Picture of the Day, April 10, 2014

In the April 10 edition of PW Daily, Harlan Coben's editor, Ben Sevier, was misidentified in the caption for the Picture of the Day. He is the editor in chief of Dutton, Coben's publisher, not Little, Brown. We regret the error. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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PW Picks: Books of the Week, April 14, 2014

This week, the town the American Dream forgot, the eye-opening effects of technology, and an evil nanny. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Book Deals: Week of April 14, 2014

A film-to-book adaptation from Haifaa al Mansour and a new fantasy graphic novel series are among this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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This Week in Children's Apps: April 10, 2014

This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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PW London Book Fair Show Daily: Day 1, April 8, 2014

Read the complete Day 1 coverage from the 2014 London Book Fair in this Scribd reader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Book Deals: Week of April 7, 2014

A memoir for E! News co-anchor and reality star Giuliana Rancic, four new posthumous Robert B. Parker novels, and a multi-book deal for "the female Stephen King" are among this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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News Briefs: Week of April 7, 2014

Buck out, Anastas in as publisher of Aladdin, Simon Pulse and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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