New York magazine goes biweekly

New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in manufacturing costs because of the shift from weekly to biweekly, according to Larry Burstein, New York's publisher. And even though it's reducing frequency, the subscription price will remain the same—resulting in an increase in the cost per print issue for readers. The newsstand price will also increase to $6.99 from $5.99.Adam Moss, editor-in-chief of New York, said he plans to reinvest those dollars back into the magazine and its website, bulking up some of its coverage and adding staff."You'll see a bigger, better New York," he said of the printed product.The magazine hopes the less-frequent but "bigger, better" print edition will help better capture ad dollars from fashion and luxury marketers, which still have an appetite to advertise in print, according to Mr. Burstein.In shifting to biweekly, New York ends a 45-year run of printing its version of the city on a weekly, or nearly weekly, basis. But the economics of pushing out frequent print editions have dimmed as advertisers continue to migrate to the web and the costs of paper, printing and distribution rise. Ad pages at New York magazine this year through the Nov. 25 issue declined 7.5% from the period a year earlier,... Continue reading at 'Crains New York'

[ Crains New York | 2013-12-02 00:00:00 UTC ]
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New York magazine goes biweekly

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