With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such Johnson & Johnson, Intel and Whole Foods, today is unveiling an ad platform with Time Inc. and Meredith's branded content studios as well as content players Contently, Group SJR, NewsCred and Sway Group. In essence, OneSpot's system is pitched as a data-rich, one-stop shop for marketers looking to find proven fodder for ads that can run across major publisher sites and social destinations such as Facebook. "Instead of basing [content efforts] simply on the brand goals, they can base it in part on actual data that we have, in terms of how content is successfully distributed and sequenced," said Adam Weinroth, OneSpot chief marketing officer. "These pieces have been siloed. We are bringing them together for big brands." The system's anonymous, aggregated data will help brands not only select winning content, but also deliver it in the form of targeted ads, Weinroth said. And marketers—who perhaps haven't worked with branding studios like the ones cultivated by Time and Meredith Xcelerated Marketing (MXM)—can test out interesting material through the new programmatic-style content exchange, which is dubbed OneSpot Content Partner Network. "We're thrilled to be a front-end content... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 14:10 Open Road has entered into a partnership with Ed Victor's Bedford Square Books, making the publishing venture's list available in the US as ebooks and print on demand volumes. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 13:29 Booktrust and Pearson will be giving two free books to every child starting school in England this autumn, as part of 2011's Booktime scheme. Puffin title Tinga Tinga Tales-Why Elephant has a Trunk and Face Painting, from... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
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Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 07:45 An independent bookshop on the remote Scottish Isle of Mull has closed its doors after 40 years. Coffee and Books in Dervaig, on the Isle of Mull, part of the Inner Hebrides, closed last Friday (13th May) after its owner David... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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