National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio, print and out-of-home) are projected to decline 16% over the... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-07 02:00:00 UTC ]
News tagged with: #bouncing back #digital media

Other Publishing stories related to: 'National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back'

Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform

Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices

Harper Lee sales leap at national retailers

Harper Lee's death last Friday has prompted a sharp upturn in sales of To Kill a Mockingbird and Go Set a Watchman for Amazon, Waterstones and Foyles. Continue reading at The Bookseller

[ The Bookseller | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national retailers #harper lee

After Eight Year Slump, 2015 Bookstore Sales Rise

Bookstores sales rose 2.5% in 2015, marking the first time since 2007 that sales in the sector were up over the previous year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads

‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks

#1000BlackGirlBooks is a project headed by an 11-year-old in Philadelphia who wants to promote diversity in children's books. The post ‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sick #white boys #promote diversity

Google-backed Lost My Name has sold 1m children's books in two years

British startup has shipped to 160 countries, based on its mantra of being ‘a technology company that happens to make physical books’British startup Lost My Name has sold more than 1m of its personalised picture books for children since launching its first title two years ago.The company’s The... Continue reading at The Guardian

[ The Guardian | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company

40-year-old Browsers Bookshop up for sale

Browsers Book Shop in Woodbridge, Suffolk is up for sale, after bookseller and owner Martin Whitaker, 57, has decided to retire after 10 years at the store’s helm. Continue reading at The Bookseller

[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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Axel Springer Raises Outlook, Citing Strength of Ad Sales

Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues.   The impro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #axel springer #german publishing #increasing sales #print circulation

‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #ad blocking #reader experience

TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #announce wednesday

The Girl on the Train tops Amazon's UK ebook sales this year so far

Paula Hawkins’ bestseller leads a crop of psychological thrillers, in a top 20 dominated by womenDark psychological thrillers dominate the list of the year’s bestselling ebooks unveiled by Amazon, with MP Nadine Dorries making it into a line-up composed almost entirely of female writers.The... Continue reading at The Guardian

[ The Guardian | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #psychological thrillers #female writers #bestselling ebook #bestselling ebooks #male writers #lee child #david nicholls

Adult Fiction Print Units Bouncing Back in 2015

Since ebook sales exploded in 2009–2010, the adult fiction category has seen the steepest drop in print units of all the major book segments as readers migrated to digital formats, particularly in such fiction genres as romance, mystery, and science fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steepest drop #print units #digital formats #fiction genres #science fiction

HBG Reports Half Year Sales Down 7.8%

A decline in Hachette's 2015 half year sales reflect continuing challenges from a slowdown in ebook sales stemming from its 2014 battle with Amazon over sales terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales terms

National Journal Magazine to Cease Publication By Year’s End

Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cease publication

Amazon records UK sales of £5.3bn last year

Amazon's UK website sales rose by 14% to £5.3bn last year, but the company also paid less in corporation tax and received more handouts in government grants. According to accounts filed in the US, net sales for the UK website were £5.3bn ($8.3bn) to the year ending December 2014, up from... Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporation tax #net sales #uk website #e-commerce giant #companies house

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #sell ads #ad sales #national geographic

News Corp profits halve after weak newspaper ad sales

Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles include #currency fluctuations

Nigella and Hairy Bikers back on BBC TV

Nigella Lawson will return to television this autumn with a BBC TV series to accompany her latest cookery book, Simply Nigella: Food to Nourish Body & Soul (Chatto & Windus), BBC2 controller Kim Shillinglaw announced yesterday (21st April), as part of a raft of new programming for the... Continue reading at The Bookseller

[ The Bookseller | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc tv #nigella lawson #hairy bikers #mary beard

TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #comedy central