Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
News tagged with:
#marketing assistant
#leading academic
#professional publishers
#online books
A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight back
#independent booksellers
An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major change
Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barrington stoke
#latest publisher
E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this |
Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews
[ Betanews | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic books
#steve jobs
#big deal
#company announced
#raise prices
When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company
[ Fast Company | 2012-03-01 00:00:00 UTC ]
More news stories like this |
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
More news stories like this |
The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rapid growth
Research by the Chartered Institute of Library and Information Professionals (CILIP) has... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chartered institute
As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
#self-published writers
Mecom is set to announce that it is to cut more than 10% of the workforce at its flagship Dutch newspaper publishing business, in excess of 300 jobs, as part of a plan to digitally restructure its business and save €70m (£59m). Tom ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this |
Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#office walls
The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#wimpy kid
#cabin fever
#jeff kinney
Nineteen staff at book sales and distribution company Publishers Group UK are facing redundancy... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#membership program
#marketing campaign
W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas period
#market share
Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this |
Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
#hybrid market
#book-buying behavior
Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed book