At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring... Continue reading at 'AdWeek'
[ AdWeek | 2022-12-12 11:00:00 UTC ]
As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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"Digital reading as a genuine competitor to TV, film, gaming and music" will sound good to just about anyone in publishing. And Mofibo chief business development officer Nathan Hull tells us that's exactly the promise in which ebook subscription services are couched. Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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An investigation by historian Guy Walters in the Daily Mail published last week says author Joe Corry's memoir "simply isn't true."A sensational upcoming British spy memoir of World War II is replete with derring-do worthy of “Inglourious Basterds”: battlefield bravado, concentration camp... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
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