MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included in the MPA Tablet Metrics Task Force. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]

Other news stories related to: "MPA Maps Out Voluntary Metric Guidelines for Tablet Editions"


Troy Young named president of Hearst Magazines

One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this


David Carey, Hearst Magazines' president and a former New Yorker publisher, is stepping down

David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-06-26 00:00:00 UTC ]
More news stories like this


David Carey's exit from Hearst catches staff by surprise

David Carey's announcement that he's stepping down after nine years as president of Hearst Magazines came out of the blue for most employees at the Hearst Corp. division, which publishes brands including Cosmopolitan, Elle, Esquire and Car and Driver. Carey said Monday that he will become a... Continue reading at Advertising Age

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this


American Media Inc. Acquires Bauer’s Celeb and Teen Titles

The great year of consolidation continues in the mass-market magazine space. National Enquirer publisher American Media Inc. announced Friday that it has acquired 13 celebrity and teen titles from Bauer Media USA—including In Touch, Life & Style, Closer, J-14, and the recently launched Teen... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
More news stories like this


Publishing trade groups criticize Google over GDPR policy

Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this


Conde Nast's Scott-Bayfield to join Bloomsbury board

Penny Scott-Bayfield, current finance director of Conde Nast, will be joining the Bloomsbury board as group finance director. Continue reading at The Bookseller

[ The Bookseller | 2018-04-20 00:00:00 UTC ]
More news stories like this


Conde Nast’s digital leadership ranks thin with recent exec departures

The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-10 00:00:00 UTC ]
More news stories like this


Conde Nast is out of its sales partnership with NBCU and Vox Media

The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-19 00:00:00 UTC ]
More news stories like this


Layoffs Continue at Hearst Magazines After Rodale Acquisition

At least 50 more employees have been let go as the integration continues, per sources. The post Layoffs Continue at Hearst Magazines After Rodale Acquisition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-14 00:00:00 UTC ]
More news stories like this


TV Upfront and Digital NewFront 2018 Calendar

It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-14 00:00:00 UTC ]
More news stories like this


Google Debuts AMP Stories for Mobile Readers

AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age

[ Advertising Age | 2018-02-13 00:00:00 UTC ]
More news stories like this


More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia

Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-02 00:00:00 UTC ]
More news stories like this


Outside Names New Digital GM | People on the Move

Writer's Digest gets a new editor; a series of staff changes at Hearst Magazines, and more people on the move this week... The post Outside Names New Digital GM | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-26 00:00:00 UTC ]
More news stories like this


Amy Odell Exits Cosmopolitan.com, Hearst Magazines

She'll be succeeded by Jessica Pels, site director for Marie Claire. The post Amy Odell Exits Cosmopolitan.com, Hearst Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-25 00:00:00 UTC ]
More news stories like this


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this


Vanity Fair's hunt for an editor is a litmus test for the post-Weinstein world

As sexual harassment accusations sweep through many industries, the selection of a new editor has become a prism through which to read a changing landscapeThe publishing industry guessing game over who will assume Vanity Fair’s leadership role from long-serving superstar editor Graydon Carter... Continue reading at The Guardian

[ The Guardian | 2017-10-28 00:00:00 UTC ]
More news stories like this


Musical.ly debuts original mini-shows from NBC and MTV

Musical.ly debuts its first original shows today -- the first of a few it will be rolling out over the coming weeks. The company has signed original content deals with entertainment groups Viacom, NBCUniversal and Hearst Magazines. Continue reading at Engadget

[ Engadget | 2017-06-16 00:00:00 UTC ]
More news stories like this


Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this


AB InBev Buys Stakes in Craft Beer Sites, Provoking a Backlash

Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age

[ Advertising Age | 2017-06-07 00:00:00 UTC ]
More news stories like this


Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
More news stories like this