As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of the app where marketers run short video ads alongside content from publishers, and we found that 36 of them (or 68 percent) prompted users to take an action by swiping up on the screen. The other 32 percent were Snapchat's standard 10-second video ads. Fifteen (42 percent) of the campaigns Adweek observed that encouraged consumers to swipe up led users to longer videos when swiped. Another 14 campaigns directed users to websites, and eight campaigns pitched app-install ads. Moreover, a third of all of Snapchat's advertisers in Adweek's test were entertainment companies including Lionsgate and MTV. Food brands were another big category, with 13 advertisers including General Mills, Nabisco and Starbucks. It's worth noting that the test was only with one reporter's account, and a Snapchat rep said each user is served different ads based on targeting that gauges which ads people are most likely to swipe due to the content they look at. The rep stated each user also gets served a different number of ads based on how often they view Discover content. Snapchat has been pitching its twist on direct-response ads that link to app installs, longer videos and websites since last year... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
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History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Puffin has launched a series of online activities for children, in response to the national closure of schools. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 04:40:39 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Two novelists have partnered to build A Mighty Blaze, a initiative to promote other authors and their new books on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-23 04:00:00 UTC ]
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As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Pan Macmillan has announced it is closing its offices from close of play this Thursday (19th March), "until further notice", and has asked everyone at the company to work from home "for the foreseeable future". Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 01:55:46 UTC ]
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In a letter to Penguin Random House employees worldwide, PRH CEO Markus Dohle outlined how PRH plans to address the challenges the company faces coping with the global spread of the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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I don’t ever want to be pitted against Lionel Shriver because, frankly, I’m intimidated by her. Shriver is successful, wealthy and powerful and has that brisk, irascible manner of formidable older women who just don’t give a damn anymore. I was wary then when I was recently asked on a BBC... Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 11:08:20 UTC ]
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In an email to member stores Tuesday afternoon, the American Booksellers Association announced steps that it is taking to respond to the needs of independent bookstores and ABA staff amid growing concerns about the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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Fitzcarraldo Editions, Giramondo and New Directions are launching The Novel Prize, a $10,000 biennial award for book-length fiction by published or unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 09:34:44 UTC ]
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New Directions Publishing has unveiled a subscription program it hopes will link readers to current publications the press believes are destined for classic status. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate
[ Slate | 2020-02-22 15:12:08 UTC ]
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A reader new to science fiction and fantasy embraces the genre and explores some of the great new works of SFF on shelves now. Continue reading at Book Riot
[ Book Riot | 2020-02-17 11:40:18 UTC ]
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