More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved recommendations; and more––for $119. Barnes & Noble members will also get a 10% discount, undercutting the newly refreshed, ad–supported Kindle Paperwhite. It seems like a simple idea to illuminate an e–reader, but it took a few years after these devices entered the market before this became a staple feature of e–readers. Barnes & Noble was first to introduce an illuminated e–reader with the debut of the Nook Simple Touch GlowLight last year. Amazon has since followed Nook's lead, introducing the Kindle Paperwhite soon after and refreshing it in September. "It was such an intuitive solution," Nook vice president of product marketing Claudia Romanini Backus told Fast Company. "We were first to market because we understand these were the things that customers care about." With the refresh, Nook has continued to improve its screen. The e–ink display is sharper, with 62% more pixels than the previous model. The glow is also brighter than before; in an informal side–by–side test with both models on full brightness, it's apparent to the naked eye that the Nook's light makes the Paperwhite look almost warm in color (see slideshow). Nook's e–ink display has also been improved so that... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-30 00:00:00 UTC ]
News tagged with: #matchbook service #ve purchased #made strides #customer service

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