Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage legacy brand in a digital world where the old rules no longer apply. Sponsor content by Taboola. The post Money, mobile and maturing brands: What else is keeping publishers up at night? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-26 00:00:00 UTC ]
News tagged with: #town hall #digital world #longer apply #sponsor content

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Publishers Claim Apple Order Illegally Hobbles Return to Agency Model

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As Amazon slugs it out with the big publishers, authors are left cowering | Adam Fletcher & Paul Hawkins

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