Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new ownership, again. Salesforce co-founder Marc Benioff and his wife, Lynne Benioff, are buying the venerable magazine from owner Meredith Corp. for $190 million, as Bloomberg News reports. Once the deal closes, the magazine will be a personal family holding, but the Benioffs say they won't take a role in journalism-related decisions. In a tweet, the Salesforce chairman and co-CEO called Time "a treasure trove of our history and culture."Can the Benioffs do for Time what Amazon CEO Bezos did for The Washington Post five years ago? As Vanity Fairrecently wrote, Bezos has been seen as the "shining hero of dead-tree media, the face that all struggling print publications see in their dreams at night."Meredith Corp., owner of Better Homes and Gardens, acquired Time Inc. earlier this year; it intends to shed some of Time Inc's most iconic titles because they don't fit Meredith's emphasis on lifestyle brands. Besides Time, what about the other former Time Inc. publications that Meredith is still trying to sell? Recode asks: "Are there any other billionaires out there to buy Fortune or Sports Illustrated?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
News tagged with: #treasure trove #iconic titles #lifestyle brands #sports illustrated

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Hot Key buys debut trilogy

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 10:30 Hot Key Books has bought a trilogy by a debut novelist for a "strong advance", with the three books focusing on a young boy whose life changes when his virtual-reality prowess is discovered. Managing director Sarah... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Avon buys Titanic fiction novel

Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 15:42 Avon has become the latest publisher to acquire a book tying into the 100th anniversary of the Titanic disaster. Editorial director Claire Bord bought world English rights to two novels by Gill Paul from Vivien Green at Shiel... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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B&N new digital device expected "next Monday"

Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 09:49 Barnes & Noble is expected to reveal its latest digital device next Monday, as tablet competition hots up in the wake of Amazon unveiling the Kindle Fire. Journalists and analysts have been invited to a news conference for... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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IPA calls for immediate release of Zarakolu

Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 15:15 The International Publishers Association has called for the immediate release of its Freedom to Publish prizewinner in Istanbul following his incarceration by the Turkish authorities. Ragip Zarakolu, the current chairman of... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Hornby calls for a nationwide network of story 'ministries'

Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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E-books and Continuum buy drive sales at Bloomsbury

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:41 E-book sales and the acquisition of Continuum helped sales at Bloomsbury leap 16%, although relocation and restructuring costs led to pre-tax profit more than halving to £0.3m, in its latest set of financial accounts.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Indies call for more educational publisher support

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Pullman calls library fight "war against stupidity"

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Macmillan Children's buys Birthright trilogy

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Indies call for more publisher support

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Main makes first buy for Picador

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[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Boos: Now is the time for start-ups

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[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Financial Times To Fold Paid Online News Service Tilt

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Time Inc.’s Real Simple App Launches First on NOOK

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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S&S scrums down with Greenwood buy

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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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College Bookstores in Dynamic Times

The digital transition and sputtering economy are not only bringing changes to general bookstores, but to college bookstores as well. College stores are dealing with a changed landscape of their own: more textbook choices that now include rentals and digital texts; trade book sections with sales... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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Indies call on government to fix book prices

Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Oneworld buys book from Private Eye journalist

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[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Transworld buys childhood memoir by MP Johnson

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[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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