Monday Wake-Up Call: Fiat Chrysler replaces CEO, WPP in talks to sell China stake

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: On Saturday, Fiat Chrysler Automobiles appointed Mike Manley to replace the seriously ill Sergio Marchionne as its CEO. The decision took place at an emergency meeting of the FCA board of directors in Turin, reports Automotive News Europe, and Manley prevailed over two other FCA veterans: Chief Financial Officer Richard Palmer and Alfredo Altavilla, the chief operating officer of FCA's Europe, Middle East and Africa region.The change in CEO could have wide-ranging implications for the company, including for CMO Olivier Francois, whom Marchionne promoted up through the ranks and installed in his current position in 2011. In a story published in Ad Age's print edition today, E.J. Schultz reveals more about the CMO behind big-budget ads starring the likes of Eminem and Clint Eastwood. Francois admits of his relationship with agencies: "I'm beyond hands-on. I'm literally a pain in the ass,." He also reveals he views music as a "Trojan horse"--a way to sneak FCA's brands in front of targeted audiences. Read more of the fascinating story and interview here. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-23 00:00:00 UTC ]
News tagged with: #story published #trojan horse #targeted audiences #fascinating story

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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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