Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers

Penguin wins three at PPC Awards

Penguin has picked up three gongs at the Publishers Publicity Circle (PPC) annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppc awards

Penguin move causes outrage at ToC

Penguin’s decision last week to sever its connection with OverDrive and halt ebook lending... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND &mdash; Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry &mdash; this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls

Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt salmon

Hearst appoints Prima publisher as Seaton joins Immediate

Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Cheetham's Head of Zeus lines up launch list

Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony cheetham #launch list

Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership program #marketing campaign

Oneworld appoints managing director

Daniel Scott is to step into the newly created role of managing director at Oneworld, effective... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daniel scott

W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas period #market share

Milbank appointed Octopus publishing director

Octopus has appointed Richard Milbank, previously non-fiction publishing director at Atlantic... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #hybrid market #book-buying behavior