Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Other Publishing stories related to: 'Middle Grade Marketing Then and Now'


Non-fiction and middle grade the growth areas for children’s publishing

Children’s independents say they are seeing growth in the market, particularly in non-fiction and middle grade. Continue reading at The Bookseller

[ The Bookseller | 2018-08-20 00:00:00 UTC ]
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Chicken House and Altitude Films sign middle grade fantasy

Chicken House has acquired world publishing rights to a middle grade fantasy, which is also in development for film adaptation with Altitude Films, by Benjamin Read and Laura Trinder (Trindles & Read).  Continue reading at The Bookseller

[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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Cerrie Burnell turns hand to middle grade

Oxford University Press Children’s has bought two middle-grade titles by author Cerrie Burnell. Continue reading at The Bookseller

[ The Bookseller | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade #middle-grade titles


Usborne buys Patel’s humorous middle grade at auction

Usborne has acquired a funny three-book series about a "bridesmaid detective" by debut author Serena Patel. Continue reading at The Bookseller

[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Emma Carroll | 'It’s lovely to see Middle Grade having its moment. It’s what I love writing'

The former secondary school teacher and graduate of Bath Spa’s MA in Writing for Young People explores themes of prejudice, racism and identity. Continue reading at The Bookseller

[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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PRH Children's pre-empts 'ambitious' middle grade for six figures

Penguin Random House Children’s has signed a "gripping, ambitious and extraordinarily atmospheric" middle grade novel by Scottish author Struan Murray for six figures. Continue reading at The Bookseller

[ The Bookseller | 2018-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #middle grade


Catherine Doyle | 'The Middle-Grade community is very supportive . . . I hope they don’t mind me sneaking in'

The irish writer weaves real nautical history with fantastical elements in her first novel for the Middle-Grade readership. Continue reading at The Bookseller

[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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BookExpo 2018: Middle Grade Editors Honor Authenticity, Grit

The editors at this year's Middle Grade Buzz Books panel at BookExpo presented five novels featuring determined characters as well as genuine voices and relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-07 00:00:00 UTC ]
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BookCon 2018: MEGA Middle Grade

Today's "Middle Grade Blowout" panelists Rachel Renée Russell, John August, Daniel José Older, and Zach King will discuss the ever-broadening middle grade category with moderator Soman Chainani, author of the School for Good and Evil series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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Abrams turns Rosie Revere into middle-grade series

Rosie Revere, Engineer, a bestselling picture book about a girl who dreams of becoming an engineer, will be turned into a series of chapter books this autumn by the publisher Abrams. Continue reading at The Bookseller

[ The Bookseller | 2018-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle-grade series #chapter books #publisher abrams


Bologna 2018: Middle Grade Fiction and Diverse Titles Remain Hot

At this year's Bologna Book Fair, scouts and agents said middle grade fiction remains hot, and the political upheaval in the United States is driving a global interest in titles, both fiction and nonfiction, that speak to this tumultuous moment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-28 00:00:00 UTC ]
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Pellinor creator Croggon conjures Middle Grade Magic

Alison Croggon, author of the Pellinor series of books, is to make her first foray into Middle Grade with a new fantasy adventure for Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #middle grade


Middle Grade to dominate 'buzzy' Bologna Book Fair

Publishers are in the market for "funny" Middle Grade fiction and books with "pitchable" hooks and diverse voices, according to agents ahead of this year's Bologna Children's Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade #diverse voices #bologna children #book fair


Children's Books in China 2018: Survival in China: The Bear Grylls (Middle-Grade) Story

As of February 2018, 12 volumes of Bear Grylls’s Mission Survival series have been published in China, with overall sales exceeding 6.8 million copies. The numbers are a surprise to many, including some at the Jieli Publishing House, though not to editor-in-chief Bai Bing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Oneworld acquires Afrikaans middle grade novel

Oneworld’s Rock the Boat imprint has acquired world language rights for Jaco Jacobs’ A Good Night for Shooting Zombies, a middle grade novel that "tackles important issues with a big heart." Continue reading at The Bookseller

[ The Bookseller | 2017-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good night #middle grade


BookExpo 2017: Bonnier's to Launch Middle Grade Imprint, Yellow Jacket, in 2018

Yellow Jacket, a middle-grade imprint slated to launch in summer 2018, will be helmed by current Little Bee and Sizzle Press publisher Sonali Fry and publish novels across genres. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Usborne buys middle grade fantasy in 'hotly contested' auction

Usborne has bought a middle grade magical fantasy from a former gaming programmer following a “hotly contested auction” against three other publishers. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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PRH bewitched by social media magician's middle-grade novel

Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller

[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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Tom Fletcher writes 'darkly magic' middle grade novel

McFly band member Tom Fletcher will publish his second middle grade novel for Penguin Random House in time for the Christmas market this October. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Snapchat Receives Poor Grades From Marketers

It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age

[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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