[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that role earlier this year, will add People.com, data, corporate sales, performance marketing and e-commerce to her responsibilities in what the company says is an effort to align corporate and digital sales and streamline digital, video and commerce. New reports to Levene include Will Lee, SVP, digital content for People and the Entertainment Group; and Andy Wilson, SVP/e-commerce & paid products, who is charged with growing consumer driven revenue streams incorporating Apple News+ and Meredith Performance Marketing. [caption id="attachment_72105" align="alignright" width="150"] Alysia Borsa[/caption] Also reporting to Levene is Alysia Borsa, who has been promoted to EVP/chief business & data officer, overseeing corporate and digital sales and also running data and corporate marketing. Her direct reports will now include: Michael Brownstein, EVP/chief revenue officer Corbin de Rubertis, SVP/innovation Nicole Lesko, Promoted to SVP/data, ad platforms & monetization Marla Newman, EVP/digital sales Grace Preyapongpisan, VP of business intelligence Chip Schenck, SVP/data & programmatic solutions Nancy Weber, EVP/marketing & integrated... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
Elizabeth Strout, who won the Pulitzer Prize for “Olive Kitteridge,” has written a sequel, “Olive, Again.” Continue reading at The New York Times
[ The New York Times | 2019-10-15 14:23:19 UTC ]
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Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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A historian, he was asked by the paper to judge whether a correspondent’s Pulitzer Prize should be revoked because of biased reporting. He said it should be. Continue reading at The New York Times
[ The New York Times | 2019-09-19 21:57:30 UTC ]
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Staffers at the Pittsburgh Post-Gazette were surprised to learn April 15 that, along with the Pulitzer Prize for breaking news, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-06 14:54:26 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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Novelist of our hearts Toni Morrison died Monday night, her publisher reports, at the age of 88. Morrison won the 1988 Pulitzer Prize for fiction for her best-selling, groundbreaking novel Beloved, and was the first black woman to win the Nobel Prize in Literature, in 1993. She wrote 11 novels... Continue reading at The Millions
[ The Millions | 2019-08-08 21:38:07 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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The Pulitzer Prize winner discusses his new novel, and Jon Gertner talks about “The Ice at the End of the World.” Continue reading at The New York Times
[ The New York Times | 2019-07-19 19:27:58 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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