Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment in Meredith magazines (commitment is based on category, with minimum levels of frequenc Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
News tagged with: #meredith corp #homes gardens #meredith magazines

Other news stories related to: "Meredith Guarantees Print ROI for Select Advertisers"


Print Book Sales Fell 3.4% Last Week

Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #4% decline #adult fiction #adult nonfiction


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | All news stories tagged with: #news publisher #digital age #national enquirer


Print Book Sales Plummet 27% Compared to Easter Week 2022

With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #easter falling


Print Book Sales Get an Easter Bump

With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #circana bookscan #easter falling #easter bump #week earlier


How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | All news stories tagged with: #digital media


Print Books Held Steady in the First Quarter

Unit sales of print books dipped only by 0.3% in the first three months of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this |


Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #dav pilkey


Print Books Keep Up a Winning Sales Streak

A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print sales #6% increase #adult fiction #print books


Print Sales Inch up in Late March

Big gains in adult fiction drove a 1.6% increase in overall print unit sales in the week ended March 25, compared to the similar week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #6% increase #big gains #late march


Print Sales Up 2.9% in Mid-March

With gains in all major categories but adult nonfiction, overall unit sales of print books rose 2.9% in the week ended Mar. 18, 2023, compared to the similar week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #circana bookscan #adult nonfiction #major categories #print sales


Print Book Sales Rose 2.9% Last Week

With sales of print books in all categories but adult nonfiction increasing last week, unit sales rose 2.9% over the week ended March 19, 2022, at outlets that report to Circana BookScan. It was the second consecutive week sales rose over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #circana bookscan #print books


Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
More news stories like this | All news stories tagged with: #kindle #previous years #making money #difficult decision


Print Sales Rose 4.2% in Early March

With young adult fiction the only major category posting a decline, unit sales of print books increased 4.2% in the week ended Mar. 11, 2023, over the comparable week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #circana bookscan #early march


Print Book Sales Rose 4.2% Last Week

Despite no new blockbuster title, unit sales of print books rose 4.2% last week, led by a 9.8% increase in sales of adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #adult fiction #8% increase


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content


Print Sales Dipped in Early March

Unit sales of print books fell 0.9% in the week ended March 4 compared to the similar week last year, despite strong showings by several new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #early march


Should Public Libraries Double Down on Print Book Collections?

Data from the IMLS show gate counts and circulation have been falling for more than a decade. U.K.-based library advocate Tim Coates says print books hold the key to reversing the trend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #print book


Print Book Sales Slipped Last Week as DeSantis Title Topped the Charts

A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #top-selling book #strong showing #7% increase #small decline


Hey, Reese: About that Book Club Selection…

Hey Reese, can we talk? It's about your most recent book club selection. In the fight against antisemitism, I think there were better choices. Continue reading at Book Riot

[ Book Riot | 2023-03-08 16:57:32 UTC ]
More news stories like this | All news stories tagged with: #book club


February Ends with Small Gain in Print Sales

Print unit sales rose 0.6% in the week ended February 25, over the similar week last year, driven by a 12.2% gain in adult fiction sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #2% gain #print sales #small gain