Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the most recent print magazine the company is investing in by increasing its trim size and improving its paper weight. “When we completed the acquisition there were certain brands that were starved for investment and attention,” president of Meredith’s magazine division, Doug Olson, tells Folio:. "Food & Wine, and others, were always great brands and we felt if we put the right people and efforts behind them and paired them with our great advertising partners, they had potential to grow.” Food & Wine has indeed grown. Last year it increased year-over-year print advertising revenue by 18%, according to the company. And per AAM data, its readership grew by 11% and circulation is up 2%. Further, it’s digital audience—on its website and social media channels—grew 8% year-over-year, and it boasts a digital reach of 29 million users. Olson says that the revenue growth in print is a combination of renewed advertiser interest as well as a concerted effort by editor-in-chief, Hunter Lewis, and publisher, Tom Bair, to develop a product its partners and readers wanted. “I told [Lewis and Bair] if we fix the business with the cards they have in their hands, we will step up and help with... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
News tagged with: #magazine division #revenue growth #concerted effort #readers wanted #recent months #short answer

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[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Mitchell Beazley signs Cowell food book

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[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Complex Media Launches Alternative Food Media Site

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[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
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Time Inc., Quad/Graphics Expand Printing Partnership

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[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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‘Casual Vacancy’ and the State of Big (Print) Debuts

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[ Publishers Weekly | 2012-10-05 00:00:00 UTC ]
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Entertainment Weekly print edition comes with a 'smartphone-like Android device'

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[ Engadget | 2012-10-04 00:00:00 UTC ]
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Microsoft's $300M Barnes and Noble investment promises new Windows 8 Nook app

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[ Betanews | 2012-10-04 00:00:00 UTC ]
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[ Crains New York | 2012-10-01 00:00:00 UTC ]
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Follett continues Macmillan's 20p run

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[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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20p ebook promotion continues

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[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
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[ Betanews | 2012-09-06 00:00:00 UTC ]
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[ Engadget | 2012-09-04 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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