After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the start of 2018. The news comes a little over a year after declines in print advertising led Meredith Corp. to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement. Meredith isn't sharing sales figures for Coastal Living since the changes, but it did report a company-wide 8.9% year-over-year increase in single-copy magazine sales during its most recent quarter, to $42.6 million. Up until the end of 2018, Coastal Living was published 10 times per year, with a rate base of 650,000. According to the last available report from the Alliance for Audited Media, reflecting the 12 months ended June 30, 2018, it had 591,225 paid print subscribers and sold an average of 19,467 copies of each issue on newsstands, at $5.99 apiece. Under the newsstand-only model, the cover price has more than doubled, to $12.99, and subscriptions will be priced at $20 for four annual issues or $30 for a two-year commitment. "With a substantial customer base that is looking for premium, high-quality niche content, Coastal Living is a good example of a consumer-driven product with what I'd call an analog paywall," said... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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