Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
News tagged with: #big fish

Other news stories related to: "Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing"


Alison Shaw elected Fellow of Academy of Social Sciences

Alison Shaw, c.e.o. of Bristol University Press (BUP), has become the first university press c.e.o. to be elected as a Fellow of the Academy of Social Sciences (AcSS). Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 07:01:09 UTC ]
More news stories like this | All news stories tagged with: #university press #social sciences


Held Hostage in Syria, a Reporter Tells What It Took to Survive

“Blindfold” is the American journalist Theo Padnos’s memoir of his nearly two years in captivity and a meditation on resilience. Continue reading at The New York Times

[ The New York Times | 2021-02-16 10:00:06 UTC ]
More news stories like this | All news stories tagged with: #memoir #held hostage


Meet the bookstore owner behind National Black Literacy Day.

Chicago’s only Black woman-owned bookstore opened in the summer of 2019. Over the past two years, Semicolon has served as a vital and vibrant cultural hub and gallery space. Last summer, as the coronavirus began to tear through our country and small businesses had to close their doors, Semicolon... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-12 16:25:48 UTC ]
More news stories like this | All news stories tagged with: #bookstore #small businesses #bookstore owner


The UK’s Publishers Association Releases Its New Diversity Report

The fourth annual diversity survey of British publishing shows progress in women's leadership, slower movement in BAME employment. The post The UK’s Publishers Association Releases Its New Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-12 14:37:25 UTC ]
More news stories like this | All news stories tagged with: #publishers association #british publishing #diversity report


Maria Guarnaschelli, Book Editor Who Changed What We Cook, Dies at 79

She introduced Americans to new cuisines and helped transform cooking from a domestic chore to a cultural touchstone, inspiring her daughter, Alex, to be a chef. Continue reading at The New York Times

[ The New York Times | 2021-02-11 23:05:52 UTC ]
More news stories like this | All news stories tagged with: #book editor


Amazon: letter to the editor

Philip Jones’ editorial “Give and Take” explains Amazon’s recent success and Jeff Bezos stepping down. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 12:56:02 UTC ]
More news stories like this | All news stories tagged with: #recent success #philip jones


In Justin Deabler’s ‘Lone Stars,’ a gay teen escapes the suffocating social norms of his Texas hometown

“Lone Stars” is a multigenerational story, told with sincerity, heart and a profound understanding of what it means to hide one’s true self. Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #profound understanding


Maria Guarnaschelli, influential cookbook editor, dies at 79

She brought her exacting tastes, both literary and culinary, to undertakings including a massive update of the time-honored tome ‘Joy of Cooking.’ Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 13:23:20 UTC ]
More news stories like this | All news stories tagged with: #cookbook #massive update


Online retailer Bookshop.org makes shared pool payments monthly

Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 07:40:24 UTC ]
More news stories like this |


Legendary Cookbook Editor Maria Guarnaschelli Dies at 79

The editor behind the 1997 revision of 'The Joy of Cooking' and many other influential cookbooks, as well as works of nonfiction and literature, died on Saturday on Long Island. She was 79. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #cookbook #long island


Walter Mosley’s new Easy Rawlins book is a masterful mix of mystery and social commentary

Amid its twisty plot, “Blood Grove,” set in 1969 Los Angeles, highlights racial injustice. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 17:00:00 UTC ]
More news stories like this | All news stories tagged with: #social commentary #walter mosley


Back to school for Tele editors after 'activist teachers' exposé | The Weekly Beast

News Corp’s examples of cultural Marxism come up short. Plus: Alan Jones apology relegated to Sky News corrections pageDays after News Corp chairman Rupert Murdoch warned of an “awful woke orthodoxy”, the Daily Telegraph demonstrated the boss’s point with a front-page story about political... Continue reading at The Guardian

[ The Guardian | 2021-02-04 22:44:51 UTC ]
More news stories like this | All news stories tagged with: #news corp #political correctness #front-page story #weekly beast


Welbeck reports 'well-balanced' results for first year's trading

Welbeck Publishing Group has reported turnover of £13m and operating profit of £1.3m in 2019 in its inaugural financial results, taking stock of its first nine months of trading. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 21:05:10 UTC ]
More news stories like this |


Wilmers steps down as London Review of Books editor

Mary-Kay Wilmers is stepping down as editor of the London Review of Books after nearly three decades in the post. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 16:45:23 UTC ]
More news stories like this | All news stories tagged with: #thelondon review #mary-kay wilmers #london review #books editor


London Review of Books editor Mary-Kay Wilmers steps down after 30 years

Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian

[ The Guardian | 2021-01-29 15:28:52 UTC ]
More news stories like this | All news stories tagged with: #books editor #literary magazine #40th anniversary #london review


William Boyd’s ‘Trio’ is a rollicking escape from today’s soul-crushing social and political turmoil

Set in Brighton Beach in 1968, the novel follows three characters involved in a wacky film production. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #political turmoil #william boyd


Meet the book club that’s helping to quickly vaccinate its town

The Fabulous Ladies Book Club has shown that immunization efforts aren’t just about getting shots into arms. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #book club


Conquer ‘Moby-Dick,’ finish ‘Infinite Jest’: Avid readers share their resolutions for 2021

The most common resolution involves not just spending more time reading but reaching a specific number of books. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 06:19:26 UTC ]
More news stories like this | All news stories tagged with: #time reading


ALA 2021 Virtual Midwinter Meeting Gets Underway

First Lady Jill Biden, Author Ibram X. Kendi, and Amanda Gorman, the Inaugural Youth Poet Laureate of the United States who stole the show at President Biden's inauguration this week, are among those scheduled to speak at the 2021 ALA virtual Midwinter Meeting, which runs through Tuesday,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #president biden #amanda gorman #author ibram


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | All news stories tagged with: #news publisher #general public #brand safety