Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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In what looks to be the graphic publishing literary event of the year, Seven Stories Press will publish the first volume of the Graphic Canon: Gilgamesh to Shakespeare to Dangerous Liaisons in April, the first of a three-volume anthology of graphic interpretations of the world’s literary... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Quercus has reported that sales of its non-Larsson books increased by 83% over the last quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Digital services and expansion into emerging economies are leading Pearson’s economic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Simon & Schuster has appointed Claire Hey as senior commissioning editor for fiction,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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The debut novel by “Newsnight” economics editor Paul Mason has been acquired by No... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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W H Smith has been upgraded from neutral to a 'buy' by Bank of America Merrill Lynch... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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In The Obamas, journalist Kantor expands on her personal-is-political approach to look at the evolving relationships among the Obama family, the White House, and the Presidency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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Barnes & Noble shares under pressure as company explores Nook ebook business options Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-01-05 00:00:00 UTC ]
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Hot Key Books has signed two-books by journalist Dawn Porter, as the author follows her editor... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Indie booksellers have reported a “surprise” increase in sales over Christmas in... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Hachette has reported a "blockbuster Christmas for ebooks", selling more than 100,000... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Foyles has reported a third year of profitable trading, despite "deep concern" about... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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The Office of Fair Trading (OFT) rejected publishers' claims that the merger of The Book... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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Free local parking, better support from the government on business rates, and mentoring for... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Mary Portas is expected to suggest cutting regulations for traders and launching a national... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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I love reading, and I love books. I don't care much about the medium--paper or digital, it's all the same to me, for the most part. Continue reading at PC World
[ PC World | 2011-12-08 00:00:00 UTC ]
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