Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Retail sales grow in run-up to Christmas

UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
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Pearson closes UK adult training business

Pearson is to exit its UK adult training business, Pearson in Practice. After launching a... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Amazon tax fallout boosts indie Christmas sales

The majority of independent booksellers saw a Christmas sales rise in 2012, with fall-out from... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Sales of printed books slump in 2012

The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World

[ BBC World | 2013-01-04 00:00:00 UTC ]
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Christmas e-reader sales up 45% at John Lewis

John Lewis has reported a 45% increase in sales of e-readers over the Christmas period, compared... Continue reading at The Bookseller

[ The Bookseller | 2013-01-04 00:00:00 UTC ]
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Printed book sales slump £74m in 2012

The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Christmas sales hold up at Foyles

Christmas trading figures at Foyles showed sales for December 2012 on a par with the same period... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Barnes & Noble says holiday sales disappointing, Nook has new investor

Bookstore chain Barnes & Noble said Friday its holiday sales look disappointing and that publisher Pearson Plc took a 5% stake in its Nook e-reader business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-28 00:00:00 UTC ]
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Print book sales soar to three-year high

Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Bargain Prices & Amazon Promo Equal Big Sales

Between December 3 and December 14, Amazon ran its “12 Days, 12 Books” promotion, which saw limited supplies of 12 books reduced to bargain prices over 12 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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News Corp applies to separate business

News Corp, the parent company of HarperCollins, has formally applied to separate the company into... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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Haynes to undertake fundamental business review

Haynes Publishing Group has reported a 2% drop in overall group revenue in the second quarter of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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Amazon starts Boxing Day sale on Christmas Day

Amazon.co.uk will begin its Boxing Day sales on Christmas Day this year, responding to the fact... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Former Hachette sales boss resurfaces at Publicis Blueprint

Tony Long, former sales chief at Hachette Filipacchi, has resurfaced at customer publisher Publicis Blueprint in the role of group account director. Continue reading at Media Week

[ Media Week | 2012-12-14 00:00:00 UTC ]
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