Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a "platform editor." The New York Times is on the hunt for one who will be, according to its job listing, "a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Interviews Janet Wong is a graduate of Yale Law School and a former lawyer who switched careers to become a children’s author. Her dramatic career change has been featured on the Oprah Winfrey Show, CNN’s Paula Zahn Show, and Radical Sabbatical. She... Continue reading at World Literature Today
[ World Literature Today | 2020-10-05 14:35:32 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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Interviews Monica Brown is the author of the Lola Levine chapter book series, Sarai chapter book series, and many award-winning picture books, including Waiting for the Biblioburro (illus. John Parra), Marisol McDonald Doesn’t Match / Marisol McDonald... Continue reading at World Literature Today
[ World Literature Today | 2020-10-01 15:44:23 UTC ]
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As Houghton Mifflin Harcourt shifts more of its education publishing business to the creation of digital products, the company said it has implemented a restructuring program that will cut its workforce by 22% in order to save between $95 million to $100 million annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
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West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Wilson, previously executive director and publisher of the Feminist Press, has been named v-p and executive editor at Random House effective January 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-30 04:00:00 UTC ]
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Interviews Randy Ribay was born in the Philippines and raised in the Midwest. He’s the author of After the Shot Drops and An Infinite Number of Parallel Universes. His latest book, Patron Saints of Nothing, is a powerful coming-of-age story about... Continue reading at World Literature Today
[ World Literature Today | 2020-09-29 13:14:12 UTC ]
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Laura Whitaker-Jones has joined Watkins Media as marketing and publicity manager, overseeing the marketing and publicity team for the Watkins, Nourish and Duncan Baird imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 23:38:29 UTC ]
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Interviews Adib Khorram is an author, graphic designer, and tea enthusiast. Iranian American, he was born and raised in Kansas City, Missouri. A theater kid in high school, he went on to study design and technical theater at Southern Illinois... Continue reading at World Literature Today
[ World Literature Today | 2020-09-25 11:55:24 UTC ]
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Are you happy in your current book world job? Do you arise each morning with a sense of purpose? Does social isolation, political turmoil, and inclement fall weather agree with you? Can you turn up to work barefoot and go snorkeling on your lunch break? If you answered “no” to any of the above... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-24 16:47:43 UTC ]
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Chancellor Rishi Sunak's new Job Support Scheme has been broadly welcomed by the Publishers Association and Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 06:13:43 UTC ]
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Legendary British-American media figure was behind major investigations including exposure of thalidomide scandalSir Harold Evans, the legendary editor whose 70-year career as a hard-driving investigative journalist, magazine founder, book publisher and author made him one of the most... Continue reading at The Guardian
[ The Guardian | 2020-09-24 04:24:29 UTC ]
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With so many contemporary memoirs devoted to the sins of the author’s mother, a focus on a loving dad seems a welcome change. Continue reading at The Washington Post
[ The Washington Post | 2020-09-23 05:01:31 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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Dan Halpern, who founded Ecco in 1971 and sold it to HarperCollins in 1999, is transitioning from the role of president and publisher of the imprint to editor-at-large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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Interviews Cynthia Weill is director of the Center for Children’s Literature at the Bank Street College of Education. She is trained as an art historian and has worked as an educator and in humanitarian assistance. She holds a doctorate from Teachers... Continue reading at World Literature Today
[ World Literature Today | 2020-09-15 19:14:18 UTC ]
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Seven’s objections include weaker squads and reduced crowdsSummer without cricket on free-to-air TV loomsThe spectre of a summer without cricket on free-to-air TV has cast a shadow over the upcoming season amid reports Seven West Media has begun the process of cancelling its contract with... Continue reading at The Guardian
[ The Guardian | 2020-09-11 02:30:20 UTC ]
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Faber is to release two special editions of Kazuo Ishiguro's lastest novel, Klara and the Sun, which will be published next spring, tailored for Waterstones and for independent bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-09-09 12:17:42 UTC ]
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