Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a "platform editor." The New York Times is on the hunt for one who will be, according to its job listing, "a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Elizabeth Bewley has joined Houghton Mifflin Harcourt Books for Young Readers as executive editor based in the NYC office, starting April 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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At Nelson Books, an imprint of Thomas Nelson, Chad Cannon has been promoted to v-p of marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Phaidon Press has appointed Jacky Klein as commissioning editor for art, effective June 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Having grown up in Troy, Mich., a suburb of Detroit, Courtney Young is no stranger to the automotive industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-03-27 00:00:00 UTC ]
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Wendy Wong, senior v-p of marketing for The Ken Blanchard Companies, has joined the board of directors at The Berrett-Koehler Group, Inc., the parent company of Berrett-Koehler Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
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Devin Kirk will join Macmillan on April 14 as the new v-p, international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Marlena Bittner will join Flatiron Books on May 15 as the director of publicity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Gary Goldstein has been promoted to editorial director, Kensington Publishing. Previously, he was executive editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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As print advertising revenue erodes for the consumer magazine industry as a whole, there are titles finding success catering to pockets of readers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-21 00:00:00 UTC ]
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Kraig is perhaps best known as the author of "Modern Magick," published in 1988. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Michael Taeckens, marketing director at Graywolf Press, will be moving to North Carolina in mid-May to run his own marketing and publicity business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Bob Young helped found what would become Red Hat (NYSE: RHT) in 1993. Now, more than 20 years later, he has found a new project - a company he calls “the Red Hat of big data” - and it’s all about drones. Young, whose other roles include heading Raleigh self-publishing firm Lulu.com and backing... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-19 00:00:00 UTC ]
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Daisy Kline has been named v-p, national accounts, Penguin Young Readers Group, effective April 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Editors from Algonquin Books, Oxford University Press and Dalkey Archive discuss the first books they acquired, in an interview with Matt Seidel for The Millions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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At ICM Partners, Alexandra Machinist has joined the agency’s publications department led by Sloan Harris and Esther Newberg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
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