Media Decoder: Is the iPad Just a New Way to Give Away Magazines?

American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at 'The New York Times'

[ The New York Times | 2011-05-11 00:00:00 UTC ]
News tagged with: #media decoder #american publishers #sell advertising

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Fewer new magazines, fewer closures this year

and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York

[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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What To Read On Your New iPad: Fast Company's Retina-Optimized Mark Zuckerberg Cover Story!

The April 2012 issue of Fast Company is now available on the iTunes Store, and it's optimized for reading on the new iPad. The image below shows how much sharper the type looks when viewed on the new iPad with the Retina display. The images are in high definition, too, rasterized at four times... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
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What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
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Will the Kindle Fire Be an iPad Killer?

When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance?... Continue reading at AdWeek

[ AdWeek | 2012-03-22 00:00:00 UTC ]
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New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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New iPad's Perk for Publishers

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[ AdWeek | 2012-03-20 00:00:00 UTC ]
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Google gives us some insight on the inner workings of Google Translate

Google may have started out as a search engine, but the scope of its services has grown considerably in the 20-plus years since its origin. Of the many products in its grand stable, Google Translate has become a workhorse platform, lending its multi-lingual chops to Chrome, Google +, Android,... Continue reading at Engadget

[ Engadget | 2012-03-19 00:00:00 UTC ]
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American Business Media's 2012 Neal Award Winners

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[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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Kindle, Evernote, Vimeo and more get optimized for the iPad's Retina display

As we saw the iPhone 4's release, a massive bump in screen resolution means that plenty of apps need to be updated to fully take advantage of all those extra pixels, and today has seen a few big name ones get optimized for the new iPad's Retina display. The biggest of those is Amazon's Kindle... Continue reading at Engadget

[ Engadget | 2012-03-16 00:00:00 UTC ]
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Kindle 3.0 for iOS supports iPad Retina display

The iPad has not really taken off as a platform for ebooks yet. Thus far the screen resolution has been high, but still no match for the various e-ink screens available on dedicated ereaders. All this could well change with the release of the new iPad, tomorrow, thanks to its high-resolution... Continue reading at Betanews

[ Betanews | 2012-03-16 00:00:00 UTC ]
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Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Andy Healy promoted to publishing director at Immediate Media

Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week

[ Media Week | 2012-03-12 00:00:00 UTC ]
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Apple ups the resolution on iTunes U and iBooks 2 for new iPad

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[ Engadget | 2012-03-08 00:00:00 UTC ]
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The Top Magazine Industry Deals of 2011

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[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

 'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company

[ Fast Company | 2012-03-01 00:00:00 UTC ]
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Selling Social Media

As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Sector Analysis: Magazines

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[ Media Week | 2012-02-29 00:00:00 UTC ]
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