Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-04 19:17:06 UTC ]

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BISG- industry must adapt to "big data" shift

Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller

[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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