Mashable Hires Bankers to Study Options Including Sale

Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified discussing private information. The company said Tuesday it hired LionTree Advisors months ago to seek more capital and isn't in conversations about a sale.Pete Cashmore, who founded the media company at age 19 in Aberdeen, Scotland, held talks to sell Mashable to CNN about five years ago. The publisher offers European companies a foothold in new, online media popular with younger audiences. U.S. companies are already well entrenched in this area. Time Warner, parent of CNN, is one of Mashable's major investors and led a $15 million funding in March 2016. Walt Disney holds a stake in Vice Media and Comcast has backed BuzzFeed, Snap and Vox Media. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-16 00:00:00 UTC ]

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