Martha Stewart Hands Off Magazines' Business Operations to Meredith

Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing, circulation, production and "other non-editorial functions" for Martha Stewart Living and Weddings magazines, their websites and video libraries, the companies said Wednesday. Living and Weddings are Martha Stewart's remaining two magazines after it closed Whole Living in 2012 and shifted Everyday Food to a supplement for Living.MSLO will continue to produce the content for Living and Weddings, all the way down to determining the type of paper stock for the magazines. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-16 00:00:00 UTC ]
News tagged with: #business operations #meredith corp #martha stewart #rachael ray #advertising sales #paper stock

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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

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