Making the Decision About Native Advertising

[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
News tagged with: #native advertising #publishing world

Other Publishing stories related to: 'Making the Decision About Native Advertising'


PBS to "challenge" ACE decision

Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 08:27 The Poetry Book Society (PBS) is planning to "challenge" the claim by Arts Council England (ACE) that its reach was not as wide as other portfolio funding applicants'. In a letter published in today's Times, George... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george szirtes #arts council #increase sales


Pullman, Kelman make Booker list, le Carré withdraws

Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 09:15 Three authors from the UK have made it onto the list of finalists for the Man Booker International Prize 2011. James Kelman, Philip Pullman and John le Carré have joined the list of 13 for the biennial £60,000 award, which... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip pullman #james kelman


ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital edition #digital editions


Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad-page champ


STL distribution makes 30 redundant

Written By: Lisa Campbell Publication Date: Thu, 10/03/2011 - 15:22 Christian book wholesaler STL Distribution is cutting a quarter of its 124-strong workforce following poor sales. The Carlisle-based company said 30 positions will be affected, with only around 5% of employees opting for... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor sales #voluntary redundancy #distribution arm


HMV Group makes Waterstone's pledge

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%–3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial year #net debt


Sphere makes Wicked acquisition

Written By: Katie Allen Little, Brown imprint Sphere has acquired a "shocking" debut novel about the murder of a little girl. Editorial director Catherine Burke acquired UK and Commonwealth rights (excluding Canada) including audio and ebook in The Wicked Girls by Alex Marwood from Laetitia... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie allen #wicked girls #alex marwood #laetitia rutherford


Media Decoder: Hearst Makes Offer For Elle, Other Lagardère Titles

After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times

[ The New York Times | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #french publisher