The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying marketers will be made whole with free ad space or refunds.The program, called the Print Magazine Sales Guarantee, was developed by the medium's chief trade group, MPA -- The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.The association declined to identify which publishers are part of the program, saying only that they reach 75% of magazine readers, but representatives for Time Inc., Conde Nast, Hearst and Meredith said their companies are participating. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
News tagged with:
#magazine industry
#print editions
#ad pages
#magazine media
#conde nast
A federal appeals court in New York City dismissed a copyright infringement lawsuit Friday filed against Mountain View-based Google Inc. alleging that the technology giant's program to create digital copies of books should not be allowed. The decision is a loss to the authors whose books are... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology giant
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#ad buys
#audience network
#ad units
#app developers
The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad servers
#features include
Those who are so quick to dismiss the launch of Oh My Vlog! and its coverage of the new breed of online superstars are missing the pointOn Wednesday afternoon, while Piers Morgan was penning his important and completely helpful musings on the concept of Nicki Minaj’s support from Black Twitter,... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tanya burr
#print journalism
Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#published tomorrow
60 titles launch, 23 close through the first half of 2015. The post Magazine Industry Growth Slows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
More news stories like this |
Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
More news stories like this |
In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
If you’re a big fan of the Raspberry Pi, as we are, there’s a good chance you might have downloaded The MagPi digital magazine before. This is an official magazine packed with builds, hacks and step-by-step tutorials. It’s always been very popular (partly due to being free of course), with over... Continue reading at Betanews
[ Betanews | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print version
#big fan
#raspberry pi
#good chance
For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time magazine
#reading time
#news sites
#facebook --
Lucky magazine, once a blockbuster, genre-defining title for owner Conde Nast, has suspended its print operations, halting a plan to shift from publishing 10 times a year to quarterly, according to a person familiar with The Lucky Group, which publishes the magazine. The person did not know when... Continue reading at Advertising Age
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print operations
#person familiar
#person added
#lucky group
#digital operation
A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#collective stand
#21st century
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#enduring power
Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#politico magazine
#pitchfork review
#increasingly common
It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#outsized influence
#tidal wave
#changed dramatically
#primary source