The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying marketers will be made whole with free ad space or refunds.The program, called the Print Magazine Sales Guarantee, was developed by the medium's chief trade group, MPA -- The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.The association declined to identify which publishers are part of the program, saying only that they reach 75% of magazine readers, but representatives for Time Inc., Conde Nast, Hearst and Meredith said their companies are participating. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
News tagged with:
#magazine industry
#print editions
#ad pages
#magazine media
#conde nast
Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gfk mri
Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazines
#consumer magazines
#decision made
Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
More news stories like this |
British music magazine NME, which helped mold musical tastes for several generations, will stop publishing its weekly print edition. Continue reading at Stuff
[ Stuff | 2018-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stop publishing
Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print continues
#post print
#big business
#magazine media
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#written word
#google play
#rss feed
#true stories
Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post readers
#magazines appeared
At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nat geo
Another magazine faces a freelancer crisis, how driverless cars could affect media consumption, and more... The post Time Inc. Sells Golf Magazine: Report | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post time
#magazine faces
When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public consumption
#biggest players
#wenner media
The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#co-working space
#printed word
Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
More news stories like this |
Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#glamour magazine
More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#top editors
In a timely partnership for the school year, international publisher McGraw-Hill and ebook-and-print bundler iFlipd pilot a $15-per-week textbook rental. The post Industry Notes: McGraw-Hill and iFlipd Pilot a Weekly Rental Ebook+Print Textbook Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#school year
This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line... Continue reading at AdWeek
[ AdWeek | 2017-08-23 00:00:00 UTC ]
More news stories like this |
Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
More news stories like this |
In Canada, BookNet's check on sales shows ebooks a bit up, In the UK, a new author day is announced by London Book Fair and the US-based Writer's Digest. The post Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author day
Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
#york media
#unique solutions