Magazines Betting Big on Social Media

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazine’s editors. The “Gotta Have It!” contest will feature a different Marie Claire advertiser, like Michael Kors, YSL, and DKNY, each day for 30 days. To participate, readers have to “like” the product as well as the magazine, and the more people vote and like the products, the more publicity they’ll generate for Marie Claire’s advertisers. “The whole opportunity to like, shop and share is very big on the radar for marketers,” said Nancy Berger Cardone, publisher of Marie Claire. “It’s definitely tapped into social shopping as a trend and the value clients put into editors picks.” Also this week, Condé Nast will introduce a Web tool called Condé Nast Social Sidekick. It's a tool that cross-pollinates content from six of its fashion and beauty titles while letting advertisers tap into the most-shared editorial content from those titles. The content will be aggregated in a unit that will sit on each site and offer the space below to advertisers, who can use it to display their own content. Gucci is the first... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-29 00:00:00 UTC ]
News tagged with: #michael kors #tough sell

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Rita Lewis becomes publishing director of InStyle magazine

InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week

[ Media Week | 2011-11-25 00:00:00 UTC ]
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Openmargin Hopes to Be More Than Social E-Reading

Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD

[ AllThingsD | 2011-11-19 00:00:00 UTC ]
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Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Time Inc. Magazines Make It to the Kindle Fire, After All

It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD

[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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*Openmargin Hopes to Be More Than Social E-Reading

Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based *openmargin is hoping. Continue reading at AllThingsD

[ AllThingsD | 2011-11-12 00:00:00 UTC ]
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Dwell First Media Company to Partner with E-Commerce Platform OpenSky

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[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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New York Magazine Raises Cover Price $1 to $5.99

At a time when many magazines are lowering prices or giving content away, New York Magazine is choosing another route. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

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[ Media Week | 2011-11-09 00:00:00 UTC ]
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E-readers Are Big Winners in Tablet Wars

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[ PC World | 2011-11-09 00:00:00 UTC ]
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‘The Great Big Book of Horrible Things,’ by Matthew White

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[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Women's Health magazine to launch in UK

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[ Media Week | 2011-11-07 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

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[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers

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[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Magazine Publishers Look to Where Digital is Booming: The Book Business

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[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

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[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Big Green Bookshop turns publisher

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[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Subtext Livens Up Ebooks With Author Commentary and Social Reading

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[ AllThingsD | 2011-10-25 00:00:00 UTC ]
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Small Demons Makes Big Splash at Frankfurt Book Fair

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[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Authors to Get Sales Data From Three Big Publishers

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[ The New York Times | 2011-10-20 00:00:00 UTC ]
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