Magazines Are Dead, or Why There's No Such Thing as a (Mere) Magazine Company Anymore

In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and number-crunching) and decides which magazines are "hot." For some reason, contemplating "hotness" this year sent me into something of a my-life-flashing-before-my-eyes-in-glossy-form reverie -- a mix of nostalgia and mourning.When Ad Age launched the Magazine A-List in its present form in October 2002 (before my time), large parts of the magazine industry were still in a post-9/11 recessionary gloom.Tina Brown's much-hyped monthly Talk had folded in January after partners Hearst and Miramax got sick of footing its losses. (It had launched just three years earlier under a 20-minute Grucci fireworks show at a lavish bash at the base of the Statue of Liberty in perhaps the definitive fin de sicle party. I remember drinking, uh, enthusiastically as I gawked at the absurd mix of guests, including Madonna, Al Sharpton, Kate Moss, Henry Kissinger and, of course, Kevin Bacon.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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