The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas for how to grow their companies and take advantage of industry-wise disruptions, but only one called for an across-the-board increase in swagger to help combat the rising market share held by tech giants like Facebook and Snapchat."What we have to do is all pull together and act a little bigger than we are, and have a little swagger in our step, as it relates to competing with some of these other platforms that do not deliver nearly as good an ROI for the advertisers as we do," said Meredith Corp. CEO Stephen M. Lacy.For the panel, the last event in the two-day 2016 American Magazine Media Conference, Mr. Lacy was joined on stage by Cond Nast CEO Bob Sauerberg, Time Inc. CEO Joe Ripp, Hearst Magazines President David Carey, and Rodale CEO Maria Rodale. CNN's Brian Stelter moderated. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Bestselling cookbook author Yotam Ottolenghi talked to PW about his new cookbook, moving beyond the expected, working with "exotic" ingredients, and the one question he can't be pinned down on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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The 33 ⅓ book series features short volumes about music that allow writers to go long on a wide variety of albums. As the series celebrates its 10th year and 100th volume, Slate caught up with energetic and enigmatic musician Andrew W.K. and Phillip Crandall—the author who profiled him and his... Continue reading at Slate
[ Slate | 2014-09-29 00:00:00 UTC ]
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An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
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Billing itself as the oldest publisher in the state and the largest historical society press in the country, Minnesota Historical Society Press has been publishing regional titles since 1859, while Wisconsin Historical Society Press has been doing it since 1855. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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As the first reviews for David Fincher’s much anticipated adaptation of 'Gone Girl' begin to trickle in, Gillian Flynn’s 2012 bestseller pushed to the top of Apple’s iBooks bestseller list for the week ended September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Henry Winkler, David Almond and Alex T Smith will visit Bristol Children’s Hospital later... Continue reading at The Bookseller
[ The Bookseller | 2014-09-23 00:00:00 UTC ]
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Readers with introspective and questing spirits have three new books for the Jewish High Holy Days--beginning with Rosh HaShanah at sundown on September 24--offering poetry, alternative liturgies, theological essays, and thoughtful explorations of Jewish identity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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Father and son John and Sam Eldredge talked about everything in weekly conversations after Sam graduated from college. These talks with his father eased Sam's transition to manhood, and now they are captured in a book for the benefit of other young men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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The keynote address, a conversation between Franklin Foer and Andrew Keen, looked at how the mega-retailer has changed the dynamics by turing "the citizen" into "the consumer," and trying to position booksellers as "dinosaurs." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Time Inc.'s transformation from Time Warner division to stand-alone publicly traded company has taken a new turn with a breakdown in talks between the publisher and the Newspaper Guild, which... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-20 00:00:00 UTC ]
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Newspaper Guild negotiators on Friday rejected the latest offer from Time Inc., prompting the nation’s No. 1 magazine publisher to declare an impasse in its labor negotiations. The biggest stumbling block appears to be the publisher&r ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
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Some of the highlights from this season are books that come at their subjects from fresh, unusual, or downright quirky angles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Penguin Random House and author Stephen Fry are launching a “global digital storytelling... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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