Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side townhouse on the market for $7.9 million, according to a listing that appeared Tuesday.It’s not the first time the couple has tried to attract a buyer for 124 E. 62nd St., a five-floor, five-bedroom prewar property between Park and Lexington avenues. Indeed, between 2017 and 2018, Della Femina and Licht also marketed the property, asking about $10 million in that go-around, according to StreetEasy.Although No. 124 is now selling for about 20% less, a likely nod to a much softer market, the townhouse—which has two living rooms, each with a fireplace; a library adjacent to a balcony; and a fountain-centered garden—could still offer some upside. The couple paid $2.3 million for the shutter-lined, 19-foot-wide site in 1995, records show.A Brooklyn native who joined his first ad agency in 1952 at the age of 16, Della Femina and his various firms have crafted memorable spots for a long list of brands prominent in the late 20th century, including Beck’s, PanAm, Isuzu, Blue Nun and Dow Chemical.But his perhaps most famous earworm, which came by way of his agency Della Femina Travisano & Partners, was a jingle to promote the Meow Mix brand that featured a cat purring a melody of repeating... Continue reading at 'Crains New York'
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Oprah is great for women, but she's not talking to men. Isn't it time publishers and the media take men as seriously as readers as the men take themselves? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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In her memoir, 'Men We Reaped,' Jesmyn Ward writes about her upbringing in a poor Mississippi family and the violent, early deaths of five young men who were close to her.Jesmyn Ward's heart-wrenching new memoir, "Men We Reaped," is a brilliant book about beauty and death. The beauty is in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-07 00:00:00 UTC ]
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The deal between Barnes & Noble and Microsoft gives both companies things they need—B&N receives a much-needed infusion of cash, while Microsoft gets another chance to participate in the consumer digital marketplace. In addition to the $300 million investment Microsoft has made to give... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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The ABA has unveiled "Indies Take The Gold," an Olympics-themed marketing campaign encouraging people to shop at independent bookstores on Amazon Prime Days, July 16 and 17. The Paris summer Olympics begin July 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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Paris, June 1930. At 3.00 in the morning, Nancy Cunard quickly writes a letter to her friend Louise Morgan, American journalist and editor at Everyman magazine: We found a poem, a beauty, by a poet—so much so that it must be printed by itself. Irishman of 23, Ecole Normale here, that’s all I... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:36 UTC ]
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The group's 1,500 members from all 50 states aim to provide “support and encouragement for the educators, librarians, parents, and students who are the first line of defense against censorship, and for the authors whose books are under attack.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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Wind, who is also chief content officer at the Indie Book Publishers Association, is creating a limited collector's edition of his latest YA novel, initially published this spring by Chicago Review Press, as an incentive for donors to his Kickstarter campaign benefitting LGBTQ+ teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
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Heinold spent 25 years at Borders and Waldenbooks as a buyer and merchandise manager. She died at her home in Alexandria, Va., on February 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
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FairSquare Comics, which marked its fifth anniversary on June 20, is rebranding as FairSquare Graphics, and will launch Horny Dolphin, a new imprint dedicated to "NSFW" titles focusing on immigrant and minority voices, this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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I was celebrating the release of my third middle grade novel, The Truth About Triangles, at a recent bookstore event when someone asked me, “How does it feels to write LGBTQ+ stories for young people?” I paused, overwhelmed by the tangle of words this question brought up. But one word stood out.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-17 08:55:17 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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