'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side townhouse on the market for $7.9 million, according to a listing that appeared Tuesday.It’s not the first time the couple has tried to attract a buyer for 124 E. 62nd St., a five-floor, five-bedroom prewar property between Park and Lexington avenues. Indeed, between 2017 and 2018, Della Femina and Licht also marketed the property, asking about $10 million in that go-around, according to StreetEasy.Although No. 124 is now selling for about 20% less, a likely nod to a much softer market, the townhouse—which has two living rooms, each with a fireplace; a library adjacent to a balcony; and a fountain-centered garden—could still offer some upside. The couple paid $2.3 million for the shutter-lined, 19-foot-wide site in 1995, records show.A Brooklyn native who joined his first ad agency in 1952 at the age of 16, Della Femina and his various firms have crafted memorable spots for a long list of brands prominent in the late 20th century, including Beck’s, PanAm, Isuzu, Blue Nun and Dow Chemical.But his perhaps most famous earworm, which came by way of his agency Della Femina Travisano & Partners, was a jingle to promote the Meow Mix brand that featured a cat purring a melody of repeating... Continue reading at 'Crains New York'

[ Crains New York | 2024-06-12 17:29:24 UTC ]

Other news stories related to: "'Mad Men' ad exec launches new campaign to win buyer for townhouse"


Laotian-style barbecue comes to Southern California

Good morning. Unless you’re one of the lucky folks who are reading this from Mammoth, it’s a good weekend to stay home and do some cooking, maybe curl up with a blanket — yes, this is cold for us — and a stack of cookbooks. We can help with that last part, as we have a story about the couple who... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-23 00:00:00 UTC ]
More news stories like this


Cast of cooks

Good morning. While much of the East Coast is tracking Hurricane Florence, it is sunny and dry here in Southern California — too dry, of course, as our drought continues. Another hurricane is also making news again, and chef José Andrés will be in town Wednesday to discuss his new memoir about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-15 00:00:00 UTC ]
More news stories like this


Books newsletter: Barry Gifford, Book Festival news, calligraphy for Nowruz and more

Good morning! I’m Carolyn Kellogg, books editor of the L.A. Times, with this week’s newsletter. THE BIG STORY Barry Gifford is famous for his tales of outsiders, including Sailor and Lula in “Wild at Heart.” Jim Ruland sits down with the author in his Berkeley studio to talk about his... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-17 00:00:00 UTC ]
More news stories like this


Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age

[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this


Self-Publishing: An Insult to the Written Word or a Boon to the Industry?

A few months ago, after I picked up and devoured a beautifully written memoir by Elisa Hategan and was left with a serious Continue reading at HuffPost

[ HuffPost | 2017-01-03 15:48:11 UTC ]
More news stories like this


W&N buys debut about female astronaut

Weidenfeld & Nicolson has bought a debut novel about a female astronaut and an aging scientist. Publishing director Kirsty Dunseath bought UK and Commonwealth rights to Good Morning, Midnight by Lily Brooks-Dalton from Esmond Harmsworth at Zachary Shuster Harmsworth. The book charts the... Continue reading at The Bookseller

[ The Bookseller | 2015-01-13 00:00:00 UTC ]
More news stories like this