Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side townhouse on the market for $7.9 million, according to a listing that appeared Tuesday.It’s not the first time the couple has tried to attract a buyer for 124 E. 62nd St., a five-floor, five-bedroom prewar property between Park and Lexington avenues. Indeed, between 2017 and 2018, Della Femina and Licht also marketed the property, asking about $10 million in that go-around, according to StreetEasy.Although No. 124 is now selling for about 20% less, a likely nod to a much softer market, the townhouse—which has two living rooms, each with a fireplace; a library adjacent to a balcony; and a fountain-centered garden—could still offer some upside. The couple paid $2.3 million for the shutter-lined, 19-foot-wide site in 1995, records show.A Brooklyn native who joined his first ad agency in 1952 at the age of 16, Della Femina and his various firms have crafted memorable spots for a long list of brands prominent in the late 20th century, including Beck’s, PanAm, Isuzu, Blue Nun and Dow Chemical.But his perhaps most famous earworm, which came by way of his agency Della Femina Travisano & Partners, was a jingle to promote the Meow Mix brand that featured a cat purring a melody of repeating... Continue reading at 'Crains New York'
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
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Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
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Two works by Pablo Neruda will debut in English after nonprofit poetry press Copper Canyon raised over $50,000 on Kickstarter to fund the project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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#mobile app
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles. This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's... Continue reading at AdWeek
[ AdWeek | 2015-04-04 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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