Macmillan's Podcasts Promote Authors, Create New Content, and Boost Sales

In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
News tagged with: #boost sales #joint venture

Other Publishing stories related to: 'Macmillan's Podcasts Promote Authors, Create New Content, and Boost Sales'


Author Gish Jen explains why she created a family of 'Resisters'

'The Resisters,' Gish Jen's first novel in nine years, imagines a class-based dystopian United States. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-06 15:00:56 UTC ]
More news stories like this | News stories tagged with: #gish jen #first novel


Amazon claims Kindle sales boost in 2019

Kindle sales increased "again in 2019 thanks to independent publishing, Unlimited subscriptions and Amazon Publishing", the company claims. Continue reading at The Bookseller

[ The Bookseller | 2019-12-24 00:23:43 UTC ]
More news stories like this | News stories tagged with: #independent publishing #amazon publishing #company claims #kindle


OR/M Delivers Huge Boost to Book Sales

Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #publishing partners #e-book sales


Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media


Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #television shows #nielsen


Price promoted to associate publisher at Macmillan Children's Books

Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 14:31:29 UTC ]
More news stories like this | News stories tagged with: #macmillan children #macmillan #associate publisher


Cengage faces fresh lawsuit from authors over digital sale royalties

Textbook authors who claim Cengage has not paid them correct royalties for sales from its digital services have filed a class action lawsuit against the publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 21:55:01 UTC ]
More news stories like this | News stories tagged with: #textbook authors #digital services


Breaking In: The Ash Family Author Molly Dektar on Creating Her Chilling Cult Fiction

Debut author of The Ash Family Molly Dektar talks about picking one project to focus on at a time, the importance of taking research trips, and how she landed her dream agent in this unabridged Breaking In interview. The post Breaking In: The Ash Family Author Molly Dektar on Creating Her... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-10 16:00:15 UTC ]
More news stories like this | News stories tagged with: #post breaking #debut author


Changes at Macmillan Field Sales, Operations

Tim Greco has been hired and Holly Ruck and Malati Chavali have been named to new positions at Macmillan, where the sales team has been undergoing an overhaul of late. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team


Nonfiction Boosts Unit Sales 2.6% in Mid-May

Gains in nonfiction in the week ended May 18, 2019, helped lift unit sales of print books 2.6% over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended


Promotions Hit HBG Sales Department Amid Restructuring

A slew of promotions came to Hachette Book Group's sales department this week that are related to a restructuring of the department due in part to the departure of some employees . Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales department


PA launches toolkit to boost export sales

The Publishers Association (PA), in partnership with the Department for International Trade (DIT), has launched a digital toolkit to help publishers grow their export sales. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers grow #export sales


Macmillan Podcasts Takes On True Crime

Looking to add another program to its growing lineup of book-driven podcasts, Macmillan Podcasts is turning to true crime, a longtime specialty at Macmillan’s St Martin’s Press division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true crime #st martin


Macmillan Makes More Changes in Sales Division

Following an overhaul of its sales division late last month, Macmillan has instituted further changes to the division that include promotions and a number of account reassignments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales division


Macmillan Restructures Sales Division

Macmillan has overhauled its sales operations in what executive v-p of sales Jenn Gonzalez said is a move aimed to more closely align the sales division with the needs of Macmillan’s customers and its publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales operations #executive v- #closely align #sales division


Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its Divisions

As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content alliance #publishers move #managing directors


China Bestsellers for November: The ‘Double Eleven’ Sales Boost

An annual round of sales pricing on Double Eleven or 'singles day' provides a bump to Chinese publishers and booksellers in November. The post China Bestsellers for November: The ‘Double Eleven’ Sales Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #sales boost #annual round #chinese publishers


Pan Macmillan buys four by Woolworths author Elaine Everest

Pan Macmillan has acquired four more books by The Woolworths series author Elaine Everest.  Continue reading at The Bookseller

[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


Hachette's Lucy Hale promoted, Rob Manser to lead restructured group sales

Hachette UK has promoted Lucy Hale to deputy c.e.o. of Hodder & Stoughton, Headline, John Murray Press and Quercus, while also creating a new UK group sales department led by Rob Manser, in an expanded role. Continue reading at The Bookseller

[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #rob manser #hodder stoughton #expanded role